It’s easy to feel like your content is only one distraction away from getting missed or forgotten in your audience’s feed or inbox.
If you are overwhelmed about how to stay on your audience's radar in a sea of digital content, click the image below to watch my YouTube video that walks you through a strategy to create distraction-proof marketing.
Have you ever been excited to tell someone about something that happened to you that you think is hilarious, fascinating, a great selling point, or maybe even life-changing and then it seems to fall flat on your audience?
I have experienced this more times than I care to admit. And that is one of the many reasons I decided to study storytelling. There are countless things I’ve learned, some that make me think “duh, why didn’t I notice that in stories I love?” and other things that are so subtle, you wouldn’t notice them unless you’ve been trained to do so.
But if you don’t have several months to take a sabbatical and immerse yourself in an in-depth study of storytelling, I’m gonna give you the quickest shortcut to captivating your audience with stories, whether you use them for business or your personal life.
Talking about your business with a complete stranger or someone you see infrequently can be petrifying for anyone. How much do you share? What exactly should you tell them so that you're not rambling or selling yourself short?
I have frozen in conversation so many times because I don't want to give a canned, 30-second elevator speech. I want to say something more heartfelt and interesting - something that feels real. Ideally, I want to share something that actually gives them a flavor of who I am and what I'm all about. So I started a quest to become better at storytelling and I voraciously studied everything I could find for about a year.
All of that studying is helping me and I want it to help you, so that you have this information available at your fingertips without having to do a ton of research. Today's vlog is the last of a series of three where I discuss the types of stories people are most interested in hearing from you - whether you're at a cocktail party, giving a large presentation, or sharing on social media. I hope you enjoy these final two story types. I would love to hear if you work these into your conversations and what kind of results you have.
Happy storytelling!
Storytelling is such a powerful way to engage and sell with gently and with subtlety. If you're not already incorporating this into your presentations and communications in your business, here are a couple of story types to boost results.
If you haven't checked out the other videos in this series, check out the past three to begin learning how to master this skill.
When you lead a business, movement, or idea, there are specific stories you can tell to help you share who you are and what you're about while influencing and inspiring others. Watch this vlog to learn them.
