88: How to Succeed with email marketing in 2025 with Jaina Mistry

In today’s episode, I’m diving into the art and science of email marketing with Jaina Mistry, Director of Brand and Content Marketing at Litmus. We unpack how email marketing is evolving to meet changing consumer expectations, discuss the most common mistakes marketers make, and explore creative ways to personalize email campaigns. 

You’ll also hear actionable tips on how to be authentic in email marketing in 2025, leverage AI effectively, and use lifecycle marketing and newsletters to build trust, drive engagement, and boost ROI.

Timestamps:

• 00:00 Introduction to the episode and today’s guest, Jaina Mistry

• 02:00 Jaina’s career journey: From Buffy fan sites to email marketing leadership

• 06:30 How early influences shaped Jaina’s approach to creativity and strategy

• 10:00 What Litmus does and how it helps marketers optimize email campaigns

• 14:30 The challenges of email rendering across platforms and how Litmus solves them

• 18:45 Key features of Litmus: personalization tools, testing capabilities, and analytics

• 20:00 AI in email marketing: How marketers are using it and its current limitations

• 23:15 Practical ways to use AI for ideation and content creation in email campaigns

• 26:00 Changing consumer behaviors: Building trust and standing out through email

• 30:00 Why email marketing is not dead: The long-term impact of consistent email strategies

• 35:00 Personalization strategies that go beyond first-name greetings to create real connections

• 38:00 Lifecycle marketing: Using email to guide consumers from awareness to action

• 42:30 The importance of showing up consistently in inboxes and building brand loyalty

• 46:00 Why newsletters are a powerful tool for thought leadership and relationship building

• 48:00 Final advice: Be curious, creative, and focus on connecting with humans

Key Takeaways for Business Leaders:

Email as a Relationship Builder: Treat email as a tool to foster relationships over time. Consistently showing up in inboxes with valuable, insightful content keeps your brand top-of-mind, even if the recipient isn’t ready to act immediately. Jaina shared how a brand’s steady email presence led her to make a purchase years later.

Focus on Human Connections: Marketing isn’t about speaking to companies; it’s about connecting with individuals. Jaina advises using conversational language, humor, or even playful risk-taking to stand out. As she says, “Talk to people like people, not like a business pitch.”

Rethink Email Personalization: Move beyond basic first-name personalization, which can feel stale and ineffective. Instead, tailor content to reflect the recipient’s company, interests, or behavior. Jaina highlights how using live polls or countdown timers creates a dynamic, engaging email experience.

Ensure Flawless Emails with Testing: Email testing ensures your messages look and function perfectly across devices, preventing broken designs or links and delivering a seamless experience that builds trust and boosts engagement.

Leverage AI Thoughtfully: Generative AI can spark creative ideas and improve efficiency, but it’s not a replacement for human judgment. Use it as a brainstorming partner for ideation or fine-tuning copy, but always review outputs for alignment with your brand voice and accuracy.

Listen on Apple Podcasts here.

Listen on Spotify here.

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Jaina Mistry

LinkedIn: https://www.linkedin.com/in/jainamistry 
State of Email Trends Report by Litmus: https://www.litmus.com/resources/state-of-email-trends
State of Lifecycle Marketing Report by Litmus: https://www.litmus.com/resources/state-of-email-lifecycle-marketing 

Connect with Christie Bilbrey

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

87: Top Three LinkedIn Lead Generation Tips for 2025 (That Don’t Include Posting)

In today’s episode, I share three actionable strategies for growing your brand and business on LinkedIn that don’t include posting. These strategies are designed to help you foster meaningful relationships, target the right connections, and use your time effectively on the platform. Whether you’re looking to build a more focused network or enhance your approach to engagement, these tips are practical, results-driven, and easy to implement.

Timestamps:

• 00:00 Introduction: Why LinkedIn is critical for brand growth in B2B 

• 01:15 The power of LinkedIn Sales Navigator: How it helps you find and connect with the right decision-makers

• 03:09 Filtering for precision: Using specific search criteria to locate ideal prospects for your business

• 04:30 Crafting connection requests: Keep them personal, concise, and genuine for better acceptance rates

• 05:39 Engaging through comments: How thoughtful commenting on posts builds credibility and interest organically

• 07:06 Bonus tip: Leveraging DMs to create authentic, mutually beneficial conversations with your connections

• 08:29 Closing thoughts: The importance of adding value to every interaction and an invitation to connect or collaborate

Key Takeaways for Business Leaders:

Leverage LinkedIn Sales Navigator for Targeted Outreach: Invest in LinkedIn Sales Navigator and commit to learning how to use it effectively. By setting specific filters—such as job title, company size, and recent milestones—you can streamline your search to find high-value prospects that align with your business goals. This precision saves time and enhances the quality of your network.

Make Connection Requests Meaningful: Avoid generic connection requests. A short, personalized note referencing something specific about the recipient’s work or achievements significantly increases your chances of acceptance. For example, mention a recent article they were quoted in or a shared interest relevant to their industry.

Engage Through Value-Driven Comments: Build relationships by thoughtfully engaging with your connections’ content. Go beyond surface-level responses and add meaningful insights or questions. For example, instead of saying, “Great post,” you could write, “Your perspective on X really resonated with me because of Y. What trends do you see shaping this in the next year?”

Offer Something of Value in Direct Messages: When reaching out via DM, focus on what you can offer that’s beneficial to the recipient, whether it’s an opportunity to contribute to an article, an introduction to a valuable contact, or content tailored to their interests. Avoid being self-serving; instead, aim to establish trust and mutual value from the outset.

Listen on Apple Podcasts here.

Listen on Spotify here.

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Christie Bilbrey

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

86: LinkedIn Tactics for CEOs to Grow Influence & Build a Personal Brand

In today’s episode, I share tactics for CEOs and founders to leverage LinkedIn as a personal and professional brand-building powerhouse. It’s no longer enough for executives to simply represent their company on LinkedIn—they must actively cultivate a personal brand, communicate thought leadership, and inspire a community around their vision. 

Whether it’s tackling pain points, sharing behind-the-scenes stories, or showcasing their unique perspective, I break down specific approaches that make LinkedIn a vital platform for senior leaders in B2B to enhance visibility, credibility, and engagement with multiple stakeholders.

Timestamps:

• 00:00 - Introduction to the episode

• 01:04 - Why CEOs and founders need to develop personal brands and become thought leaders on LinkedIn to humanize their companies, shape industry narratives, and build legacy

• 02:04 - Qualities of effective leadership content on LinkedIn: boldness, vulnerability, inspiration, and storytelling

• 02:58 - Content ideas that stand out, including sharing opinions on industry news, behind-the-scenes insights, and meaningful stories that highlight product and service launches

• 04:01 - Discussing industry-relevant topics and sharing individual client stories to create relatable, granular content that connects with a broader audience

• 06:03 - Importance of creating content that appeals to multiple stakeholders, from press and partnerships to potential speaking engagements and media opportunities

• 07:06 - The visibility advantage: LinkedIn content as a driver for SEO and making executives more approachable to audiences

• 07:29 - Announcing a new LinkedIn content service designed specifically for CEOs and founders to create engaging and varied content with minimal time commitment

Key Takeaways for Business Leaders:

Humanize Your Brand: Share personal stories that give audiences a behind-the-scenes look at your journey or your company’s recent initiatives. This approach not only adds credibility but also fosters a community of supporters who feel connected to your brand's mission and values.

Use LinkedIn to Educate and Inspire: Move beyond sharing facts and news; add your perspective on why developments matter to your audience. When leaders communicate why an insight or launch is meaningful, it encourages others to engage and consider the impact.

Leverage Specific Client Stories: Highlight real interactions, pain points, and transformations you’ve seen among clients. This granular storytelling resonates more deeply with audiences who can relate to those specific challenges, showing you’re attuned to their needs.

Think Beyond Prospects: LinkedIn content isn’t just for potential clients; it’s for press, partnerships, and opportunities that expand your reach and influence. Craft content that speaks to a diverse audience, showcasing your insights in ways that attract attention from influential stakeholders.

Listen on Apple Podcasts here.

Listen on Spotify here.

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Christie Bilbrey

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

85: Brand Story Strategy that Puts Your Stories to Work in Your Business

In today’s episode, I share simple strategies to build brand stories that go to work for your business — with clarity, simplicity, and by attaching a specific goal for each story you share, so that it is memorable and resonates with your target audience while driving business growth.

I also cover some great places and ways to share your brand stories to maximize their value. 

Timestamps:

• 00:00 – Introduction to the episode

• 00:55 – Overview of brand story strategy

• 02:09 – Start with the end in mind: set clear goals aligned with business strategy

• 03:15 – Know your audience: how to identify pain points and desired outcomes

• 04:48 – Build realistic next steps for clients in your story strategy

• 07:11 – The power of universal emotions in making brand stories relatable

• 08:23 – Craft simple stories for audience engagement and word-of-mouth potential

• 10:09 – Where to share brand stories

• 12:19 – The impact of podcast guesting as an accessible thought leadership tool

• 13:53 – Storytelling for team culture: embed values in company messaging

• 14:26 – Keynote speeches and crafting high-level stories to inspire audiences

Key Takeaways for Business Leaders:

Define Your Goal Before Determining Your Story: Set specific objectives before crafting stories. Define what you want your story to achieve—how do you want your audience to perceive you and what is the next step you want them to take. Purpose-driven storytelling is essential to resonate with your target audience and drive desired actions.

Prioritize Simplicity: Keep stories straightforward and focused. In B2B, audiences are busy, so avoid cluttered messaging. By removing any piece of your story that doesn’t move it forward, you increase the likelihood that your audience will remember the story’s main points and can easily share it with others, enhancing word-of-mouth reach.

Focus on Universal Emotions: Even if a thought leader or business is very different from its buyers, barriers between them quickly break down by identifying universal feelings that attach the storyteller to the audience. This shows the audience specifically how you understand and relate to their pain points. It shares from a place of vulnerability that naturally creates more trust.

Leverage a Variety of Platforms to Reach Targeted Audiences: Choose the most impactful channels for your brand stories. For B2B leaders, podcasts and keynote speeches can highlight impactful thought leadership in a very personal way, while social media offers consistent visibility. Each platform should serve a specific purpose within your broader storytelling strategy to maximize audience reach and engagement.

Listen on Apple here.
Listen or watch on Spotify here.

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Christie Bilbrey

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

84: Resilience in Leadership: Transforming Stress into Strength with Jacque McCormack

To grow the business, career, and life you really want, you need to strengthen your resilience and rewire negative thought patterns. In today's episode, I’m joined by Jacque McCormack, a performance and ICF-certified executive coach and consultant with more than 15 years of experience. 

Since the way we respond to situations not only impacts us but our teams, families, and those around us, we first discuss how to better understand our mental patterns. Then she shares how to quickly develop strategies for managing stress and anxiety effectively to make better decisions to improve our future.

Jacque introduces the "Wyldfig" five-step model for resilience, providing listeners with actionable techniques to regulate emotions, develop personal growth, and achieve lasting stability in their professional and personal lives.

Timestamps:

• 00:28 - Episode Introduction about Personal Resilience and Leadership Development

• 01:35 - Jacque's Background and Focus on Resilience in Leadership

• 04:10 - Patterns of Fragility Among Business Leaders: How Stress Affects Leadership

• 07:00 - The Brain as a Prediction Machine: Overcoming Mental Patterns

• 09:21 - The Foundation of Resilience: Introducing the Five-Step Model

• 13:07 - First Step: Pause—Developing Mindfulness Techniques

• 18:29 - Second Step: Catch—Identifying Negative Thought Patterns

• 20:55 - Third Step: Shift—Using Empathy to Reframe Negative Thinking

• 25:09 - Fourth Step: Feel—Understanding Emotional Triggers

• 27:28 - Fifth Step: Act—Taking Measurable Steps Toward Growth

• 31:00 - Debunking the Left-Brain/Right-Brain Myth: Balancing Logic and Creativity

• 34:08 - Consistency Over Perfection: The Power of Small, Repeatable Actions

Key Takeaways for Business Leaders:

Pause to Build Mindfulness: During moments of stress, take 90 seconds to focus on your physical sensations, such as the feeling of your toes in your shoes. This simple action calms your brain and creates space to respond logically rather than emotionally.

Use Empathy to Reframe Negative Thoughts: When you catch yourself in a negative mindset, ask what you would say to a close friend in the same situation. This helps shift your perspective and leads to healthier decision-making.

Act by Setting Small, Attainable Goals: Instead of being overwhelmed by long-term goals, focus on the next three steps that will move you forward. For example, waking up earlier for mini-mindfulness can help regulate your emotions before the day starts.

Balance Logic and Emotion: Avoid over-relying on either logical or emotional thinking. When you're overwhelmed, take a step back to logically plan out the next actions, or, if you're too rigid, remind yourself of the larger purpose of your work to stay grounded.

Listen here on Apple Podcasts
Listen here on Spotify

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Jacque McCormack

https://www.wyldfig.com/ 

https://hudsongroupconsulting.com/

Connect with Christie Bilbrey

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

83: Brand Story Blueprint

Today’s episode is a masterclass of the essential rules of effective storytelling for brands. Taking a strategic approach and incorporating what master storytellers have done for centuries, I share how to make your personal brand stories memorable with your audience. I provide a step-by-step breakdown of how to craft compelling stories that resonate with audiences, the power of conflict, clarity, and resolution in creating a memorable narrative. 

You’ll be able to immediately implement this approach to your brand’s stories to increase engagement and improve the results of your calls to action.

Timestamps:

• 00:00 - Introduction

• 00:28 - Overview of storytelling essentials

• 00:55 - Importance of storytelling for personal branding, business growth, and being memorable

• 02:16 - The Three-Act Play format: Breaking down the classic storytelling structure

• 04:08 - Introduction to my six-step story structure for effective storytelling

• 05:14 - Setting the scene: How to paint a picture that captures attention

• 08:07 - Using conflict to create connection and build brand relatability

• 12:52 - Demonstrating transformation: Showing evolution in your brand narrative

• 14:21 - Crafting a resolution and the power of a clear call to action

• 15:04 - Ensuring the call to action aligns with the audience’s emotional journey and brand objectives

Key Takeaways for Business Leaders:

Incorporate Conflict Early for Engagement: To captivate an audience, introduce conflict early in your storytelling. Business leaders should frame challenges or disruptions that align with their brand values, ensuring the narrative is both engaging and authentic.

Use Visual Details to Set the Scene: When telling your brand story, be precise and vivid with details. This technique not only helps your audience visualize the scenario but also makes your narrative more memorable, engaging both their conscious and subconscious minds.

Show Vulnerability to Build Trust: Sharing personal struggles and pivotal moments humanizes you as a leader. CEOs can leverage this vulnerability to foster deeper connections with their audience, making their brand not only memorable but also more trustworthy.

Conclude with a Clear Call to Action: Every brand story should end with a purposeful and actionable outcome. Ensure that the resolution motivates your audience to take a specific, aligned action, driving both their engagement and your business objectives forward.

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Get in touch

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw

82: Decision-Making Strategies to Strengthen Your Personal Brand & Career with Beth Forester

In today’s episode, we dive into a topic that you must have if you want to step out of your comfort zone and grow your personal brand or career - strategies and mindsets you can cling to when emotions try to overwhelm you and derail your efforts and goals. 

Whether you want to build your platform, create more videos and speak publicly, make a significant career pivot, or overcome leadership challenges, you need to learn how to set aside fear and other emotions that can hold you back, and clearly identify and take the right steps forward at the right time. 

To discuss this critical topic, I am joined by Beth Forester, CEO of Animoto, an online video editing company. She shares her journey from running a successful photography business in West Virginia for 20 years to becoming the CEO of a tech company in New York City. 

We explore how Beth leveraged personal and professional experiences to make bold moves, the frameworks she used to guide her decision-making, and the mindsets that enabled her to pivot during times of uncertainty. Beth offers insights on business growth, navigating corporate leadership, and the importance of choosing courage over comfort.

Timestamps:

• 00:00 - Introduction and Beth Forester’s background: From entrepreneur to CEO

• 00:55 - Beth’s belief in the power of video storytelling

• 01:54 - Early entrepreneurial ventures: Selling items from yard sales

• 03:01 - Creating and managing a parking lot business at age 16

• 06:58 - Turning a photography hobby into a business

• 08:02 - The importance of goal-setting in business growth

• 12:13 - Challenges of running a creative business and maintaining profitability

• 15:36 - Beth’s advice on managing fear and navigating financial uncertainty

• 17:33 - Using frameworks to make logical decisions and minimize emotional reactions

• 20:55 - Beth’s decision to close her photography business and  join Animoto 

• 22:45 - Beth’s difficult decision to move from West Virginia to New York City

• 24:49 - Overcoming fear and taking a career leap, despite making less money initially

• 30:17 - Transitioning to CEO and the importance of setting clear goals and expectations

• 36:38 - The emotional challenges of becoming CEO and feeling isolated

• 38:10 - Animoto’s focus on solving problems in video creation

Key Takeaways for Business Leaders:

Leverage Your Past Experiences for Career Pivots: Beth’s journey from photography entrepreneur to video maker tech CEO showcases the value of drawing on previous skills, whether from a different industry or personal experiences. Business leaders should not be afraid to pivot based on past successes and adapt them to new opportunities.

Set Goals and Work Backwards: For any significant business or personal decision, Beth emphasizes setting clear goals and working backward to create a realistic action plan. Business leaders should define measurable outcomes and reverse-engineer their strategies to achieve them.
Whether running a photography business or leading a tech company, Beth emphasizes setting clear goals and working backwards to create a realistic action plan. 

Use Decision-Making Frameworks to Make Rational Decisions: When facing difficult decisions, Beth recommends relying on structured frameworks to assess risk, opportunities, and trade-offs. This approach helps remove emotional bias and leads to clearer, more rational decisions.

Courage Over Comfort: Beth’s philosophy of choosing "courage over comfort" is essential for leaders navigating uncertain times or making bold career moves. Pushing beyond the familiar can lead to greater personal and professional growth.    

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

How to reach Beth Forester

https://animoto.com

https://www.linkedin.com/in/bethforester

How to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

81: Brand Positioning from Commodity to Standout Through Powerful Storytelling

Today’s episode is the first of three solo episodes centered around brand storytelling. This episode explores how rethinking your brand story can propel your business forward. Find out how to humanize your brand through storytelling, creating an emotional connection with your audience, and why it’s crucial to go beyond just competence and pricing when presenting yourself to prospects.

Timestamps:

• 00:00 Introduction: Why Brand Storytelling Matters for Growth

• 00:26 The Importance of Story in Building Client Loyalty

• 01:42 The Risk of Being Viewed as a Commodity

• 03:46 Identifying What Makes You Unique: Personal Stories and Experiences

• 05:08 The Difference Between a Story and a Resume

• 06:04 Using Universal Emotions to Relate to Your Audience

• 08:42 The Role of Vulnerability in Building Trust

• 10:19 Differentiating Your Brand in a Saturated Market

• 11:35 How to Craft Brand Stories that Inspire Action

Key Takeaways for Business Leaders:

1. Personal Stories Build Loyalty: Business leaders should focus on sharing personal stories that highlight their unique approach and values. This moves your brand from being seen as a commodity to one that clients feel emotionally connected to, fostering long-term loyalty.

2. Embrace Vulnerability for Trust: Trust is the foundation of strong business relationships. Sharing the challenges you’ve faced and how you overcame them will make your brand more relatable and human, which helps establish trust with both clients and collaborators.

3. Universal Emotions Create Connection: Whether your target audience includes CEOs or consumers, using universal emotions in your storytelling, such as fear, isolation, or triumph, allows you to connect with people from diverse backgrounds on a deeper level, making your brand memorable.

4. Inspire Action Through Strategic Storytelling: Effective brand stories aren’t just about sharing accomplishments. They should be aligned with your audience's desires or fears and motivate them to take the next step, whether that’s becoming a client or engaging with your brand in a new way.

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

How to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw