Thought Leadership Series
In today’s episode, I talk with Amy Studer, a social media manager and Instagram trainer for women over 40. Amy started her social media business at 50 years old and inspires and equips other women over 40 to stand out and grow their businesses with social media.
Today’s episode discusses how to shift mindsets that are holding you back from showing up consistently and confidently on Instagram, ideas for easy and effective content, and tips to simplify the content planning, creation, and scheduling process from start to finish.
Some top tips …
Just start. To shut out the negative thoughts paralyzing you from showing up on Instagram the way your audience needs to begin developing relationships, you need to give yourself grace and get started. Done is definitely better than perfect and will help you show up as relatable to your audience.
If reels feel too daunting, start with stories. One idea is to share your to-do list every few days. This easy story shows your audience the various ways you are working, growing, and living your expertise every day. This demonstrates that you are someone to follow to learn more about your niche.
Stop trying to be an early adopter of every new feature Instagram rolls out. Instead, focus on getting comfortable showing up and sharing pieces of who you are and what you do.
This episode at glance …
>> (7:30-11:40) The biggest roadblocks that hold back women over 40 from going all in with Instagram marketing
>> (11:45-16:25) How to come up with more content ideas in your everyday life
>> (16:30-19:15) How to show up on Instagram as a thought leader
>> (19:20-21:25) Bio and profile photo must-haves
>> (21:30-23:45) Advice on handling Instagram’s constant changes
>> (23:50-24:55) Do we need to go all in with reels
>> (25:00-26:55) How often should you view your competitors’ Instagram
>> (27:00-29:25) Where should we go to find inspiration for our content
>> (29:30-32:25) Quick tips to incorporate more of your brand in your photos
>> (32:30-33:40) Apps and tips to simplify the process
>> (33:45-35:00) An advantage to showing up on Instagram when you’re over 40
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