Storytelling is a skill all business owners need to learn and grow. For some, this is easy. For others - like me - it can seem a bit daunting. Regardless, if you take the time to understand and learn this vital skill, it will make the sales process faster and draw your audience to you.
A story provides vulnerability, a moment that your audience can relive with you, a connection to you, and a desire for whatever you’re offering because they can see themselves, or a desired version of themselves, in you in the story you’re sharing.
From a scientific perspective, it is the way our brains are hard-wired to learn, remember, and connect with others. If this portion interests you, please let me know in the comments below.
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I hope you enjoy the first in my series teaching storytelling to business owners. Thanks for watching!!
