Storytelling is such a powerful way to engage and sell with gently and with subtlety. If you're not already incorporating this into your presentations and communications in your business, here are a couple of story types to boost results.
If you haven't checked out the other videos in this series, check out the past three to begin learning how to master this skill.
When you lead a business, movement, or idea, there are specific stories you can tell to help you share who you are and what you're about while influencing and inspiring others. Watch this vlog to learn them.
Businesses continue to learn how crazy important it is to draw in audiences with the power of story. For most of us this can be pretty daunting. This video is part 2 in my series on Selling with Storytelling. In this, I share how I like to define story, the difference between sharing an experience vs. sharing a story, and I give you a really simple structure to use as you begin to fashion your experiences into stories. You'll hear an example of how to use this structure through a story of my adventures with quiche. I would also love to know what you think of this video and formula in the comments below. Also, were you able to create a story using the structure this week? In my previous video in this series, I shared why story matters. If you haven't had a chance to watch that yet, check it out.
In today's vlog find out how the ingredients for quiche and storytelling bring out la dolce vita (the sweet life)!
Storytelling is a skill all business owners need to learn and grow. For some, this is easy. For others - like me - it can seem a bit daunting. Regardless, if you take the time to understand and learn this vital skill, it will make the sales process faster and draw your audience to you.
A story provides vulnerability, a moment that your audience can relive with you, a connection to you, and a desire for whatever you’re offering because they can see themselves, or a desired version of themselves, in you in the story you’re sharing.
From a scientific perspective, it is the way our brains are hard-wired to learn, remember, and connect with others. If this portion interests you, please let me know in the comments below.
Also, please let me know what you think in the comments and subscribe to my YouTube channel by clicking on the red subscribe button in the bottom right corner of the video.
I hope you enjoy the first in my series teaching storytelling to business owners. Thanks for watching!!
You don’t have to be an action superhero to be a person of action in your business. Phew! Aren’t you glad that doesn’t involve crazy mutations from a massive radiation exposure? Ok, maybe that didn’t apply to Superman since he was already an alien, but for many of the others…you get what I mean. This the last blog of the marketing strategies series and this is where the rubber meets the road. You can have the best goals, strategy and core messaging in the world but if you’re not out there doing the action steps each day, it’s all for naught.
So you’ve determined how and where you want to grow and succeed and now is the time to put it into action. How do you get through the daily grind, you ask?
It’s really quite simple. Here are my steps to nailing your action plan.
