In today’s episode, I talk with Glenneth Reed who is an SEO, Google Ads, and online marketing expert. With her background in marketing, technical writing, and product management, Glenneth works with small business owners and online entrepreneurs to increase their visibility on Google so they can attract new customers and become more profitable.
Today’s episode discusses what SEO is, the most important factors to consider, the role of social media in SEO, and how to optimize Google Analytics.
Some top tips …
SEO stands for Search Engine Optimization and it is optimizing your website so search engines can find the content on your site and allow you to be more visible to your audience. SEO can be customizable depending on which search engine you’re focusing on and what kind of site you’re trying to promote.
The two most important factors to consider when utilizing SEO are site speed and performance, especially on mobile devices. For content, it’s important to focus on the title tag so Google prioritizes your page and an effective meta description so that your audience is drawn to your site.
Social media can be crucial for SEO and it’s important to make sure your content is shareable across different platforms. It’s also important to utilize Google Analytics to identify where your traffic is coming from and recognize that SEO developments take months to show results.
This episode at glance …
>> (6:00-6:50) What is SEO?
>> (6:55-11:00) What are the most important factors to improve SEO for websites?
>> (11:45-14:45) How to compress images for your website and why it matters
>> (15:50-18:10) Main content-related factors to consider
>> (18:15-22:30) How to optimize your social media pages through SEO
>> (22:35-24:50) Why it’s important to plan ahead for websites
>> (25:00-26:35) What role does link building play in SEO?
>> (26:40-30:00) Creating content for Google vs. your audience
>> (30:05-36:20) What to focus on in Google Analytics
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Links to reach Glenneth Reed & Christie Bilbrey
https://www.thevisibilitymethod.com/
SEO checklist: https://www.thevisibilitymethod.com/product/seo-checklist/
Instagram: https://www.instagram.com/glennethdotcom/
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
Instagram: https://instagram.com/christiebilbrey
