You are not your brand! I’m calling out a lie that’s everywhere in marketing and it’s holding business owners hostage in their mindset. I’m sharing my brand storyteller’s perspective of why you are not your brand. You might think that to authentically connect with your brand story, it means that you are your brand. I’m going to share how my clients and I have all struggled with this. I hope this mindset shift brings you more freedom and success in your business.
You are not your brand! In today's episode, I'm calling out a lie that's everywhere in marketing and it's holding business owners hostage in their mindset. I'm sharing my brand storyteller's perspective of why you are not your brand. You might think that to authentically connect with your brand story, it means that you are your brand.
Today's episode takes you back to before I started this business. I thought I was going to do something completely different and this is the story of that first pivot, and most importantly, my advice about how to prepare for the emotional rollercoaster you go on as a business owner. What do you do when you realize you need to change direction? What do you do when you aren't sure what to do next? And how do you handle the waiting as you try to figure it all out? Today's episode covers all of that.
Today's episode takes you back to before I started this business. I thought I was going to do something completely different and this is the story of that first pivot, and most importantly, my advice about how to prepare for the emotional rollercoaster you go on as a business owner.
So many business owners make major pivots throughout the life of their business. The tricky part is effectively communicating that to your audience. Through the recent example of Kanye West's enormous pivot, this episode shares creative and practical tips that grow your business while inviting your audience in to experience the journey with you. Learn five ways Kanye has effectively communicated his recent pivot to his audience and how you can up-level your brand story through your pivot.
So many business owners make major pivots throughout the life of their business. The tricky part is effectively communicating that to your audience. Through the example of Kanye's recent enormous pivot, this episode shares creative and practical tips that grow your business while inviting your audience in to experience the journey with you.
Want a great example of a company who built a hugely successful business based on their brand story?
You are in for a treat because today's episode explores Burt's Bees and how it created an iconic brand story and wove it through every part of the business.
This catapulted Burt's Bees from a couple living in a turkey coop in rural Maine to a nine-figure business.
They understood the power of leveraging their brand story to create rabid fans who spread their message and to scale their business. Let the unbelievable backstory of Burt's Bees show you how to incorporate a similar strategy to use your brand story to build your business.
Want a great example of a company who built a hugely successful business based on their brand story? You are in for a treat because today's episode explores Burt's Bees and how it created an iconic brand story and wove it through every part of the business.
Do you hear people tell you that you shouldn't talk about yourself, you should talk about your audience?
Then how will your audience get to know you, so that you can earn the know, like, trust factor you need to turn them into clients?
Today's episode shares how to interpret this advice so that your audience connects with you and you connect with them.
Do you hear people tell you that you shouldn't talk about yourself, you should talk about your audience? Then how will your audience get to know you, so that you can earn the know, like, trust factor you need to turn them into clients?
Are you tired of feeling like people don't get what makes you unique and your brain hurts from trying so hard to find the right words/photos to explain it or even figure it out for yourself?
What’s holding you back?
If that's you - and honestly, who doesn't want to improve their brand - then today's podcast episode is just for you.
In today's episode, you'll learn:
• what determines your brand (hint: it goes way deeper than your IG bio or photos)
• who stole pieces of your brand that you never realized
• how that affects the way others perceive your brand
• and what you can do about it
Are you tired of feeling like people don't get what makes you unique and your brain hurts from trying so hard to find the right words/photos to explain it or even figure it out for yourself? What is holding you back?
The hidden goal of great marketing isn't sales, educating your audience, or storytelling just for the sake of storytelling. This episode reveals what the hidden goal of marketing is, so you can start using this to grow your following and your business in a way your audience will love.
The hidden goal of great marketing isn't sales, educating your audience, or storytelling just for the sake of storytelling. This episode reveals what the hidden goal of marketing is, so you can start using this to grow your following and your business in a way your audience will love.