PR Series
In this episode I interview Angela de Cespedes, a litigation partner in Saul Ewing’s Miami office. She specializes in commercial litigation in sports & entertainment, eSports, and video gaming. We discuss the importance of taking your business development online and engaging with potential prospects, colleagues, and others to maximize your time while building your reputation and network.
A few takeaways …
Identify business development activities that can draw your audience to you.
Prioritize your efforts to show up consistently online in a way that will raise your credibility for prospects, media, and others who are looking for someone who does what you do.
Take advantage of the headline LinkedIn gives you. Don’t fill it with something generic that doesn’t differentiate you. Think of the keywords you want associated with your brand. These are searchable and can help you show up for those in Google as well as on LinkedIn.
People will Google you and look at your LinkedIn profile before they ever go to your firm’s website bio. Make a great first impression by creating personalized professional profiles on social media.
This episode at glance …
>> (7:45-9:15) The importance of prioritizing PR in your legal career
>> (9:30-11:20) Identify an approach that uses your strengths to grow your reputation & business development network
>> (11:30-15:00) Why proper use of LinkedIn needs to be a part of your reputation building & business development strategy
>> (15:00-19:00) Mindset and time management choices to stay consistent with reputation & visibility-raising activities
>> (19:00-24:10) Define & protect your personal brand reputation & image
>> (24:15-30:25) Get creative to stand out with visibility efforts
>> (30:30-34:15) PR trends lawyers should pay attention to
>> (34:20-41:05) Best tips to maximize LinkedIn
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Ways to reach Angela de Cespedes & Christie Bilbrey
LinkedIn: https://www.linkedin.com/in/angela-de-cespedes/
YouTube: https://www.youtube.com/@lawyerswithgame6662/videos
Saul Ewing: www.saul.com
LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey
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