Google search is becoming more like Alexa by Amazon so instead of emphasizing a million search result options, Google wants to focus on the best one, so that you never have to leave the search result screen.
It is shifting away from mathematical algorithms that favored keywords for SEO purposes and using more AI to shift toward the way searchers think and what will be most helpful for them.
Is this the death of SEO?
Today’s episode shares what is going on, some of the big changes, and what you can start doing to take advantage of these changes to SEO with your branded content.