Understanding and attracting the right clients isn’t luck, it’s a science. An important element is learning as much as possible about your ideal buyer. Effective marketing starts by creating buyer personas. They guide all of your content, messaging, and marketing decisions. Don’t waste time creating content for everyone. Be precise, so that you attract the ideal buyers for your business. Today’s episode shares exactly what a buyer persona is, why they matter, how to create them, and what you can do once you have them. To download my free guide that walks you through identifying your buyer personas, go to https://bit.ly/3H4Q2Hw.
28: Create Content that Converts with Buyer Personas
