marketing strategy

91: Why Your Message Isn’t Landing & How to Fix It

In today’s episode, I break down the essential groundwork that must be laid before communicating an important message—because words matter. Whether it’s winning a client, securing funding, or preventing a major business setback, how you communicate can be the deciding factor. 

I walk through the steps to ensure your messaging is clear, compelling, and positioned for impact. This includes refining your connection to your message, simplifying complex ideas, structuring your story for maximum resonance, and testing your messaging before launch. 

This episode shows you how to communicate your message more clearly and effectively.

Timestamps:

  • 00:00 Introduction: Why even experienced professionals struggle with marketing themselves

  • 00:56 The high stakes of messaging—how the right words can win clients, funding, or even save a business

  • 02:22 Why pre-communication strategy is critical: understanding the heart of your message before you share it

  • 03:27 How to test if your message is clear: Why simplicity and avoiding jargon are non-negotiable

  • 05:22 Structure your message into a clear story framework so it resonates and drives action.

  • 06:53 What every message needs: A clear next step that guides your audience to take action

  • 08:04 The 'Grandma Test': How to ensure your message is simple enough for anyone to understand

  • 09:01 How our PR firm can help businesses refine messaging for visibility and growth

Key Takeaways:

If your message isn’t landing, the problem isn’t your audience. It’s clarity. Before sharing any message, simplify it. Strip out industry jargon, remove unnecessary complexity, and make sure anyone, regardless of their background, can understand it immediately. If someone has to think too hard to grasp the point, they’ll move on.

Your message should follow a natural story arc. Effective communication mirrors storytelling—establishing the situation before, introducing a turning point, and outlining what happens next. Structuring messages this way makes them more engaging and helps your audience connect emotionally, increasing both retention and action.

Test your messaging before going public. Run it by someone unfamiliar with your industry. If they can repeat it back accurately and explain it to someone else, you’ve nailed it. If they struggle, refine further before launching it externally. Messages that aren’t clear enough to repeat are too complicated to stick.

Your audience should never be confused about what to do next. Every message should lead to a specific action, whether that’s making a purchase, voting, or spreading the word. If your audience is left wondering what their next step is, you’ve missed an opportunity.

If people can’t repeat your message, they won’t remember it. The simpler and more structured your communication, the easier it is for others to share. A message that spreads naturally has a greater impact than one that requires effort to recall.

Listen on Apple Podcasts here.

Listen on Spotify here.

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.
On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Christie Bilbrey

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

90: Why a Podcast May Be Your Best Marketing Strategy Yet

Podcasting isn’t just a content channel—it’s a direct path to authority, high-value networking, and lead generation. But does it make sense for every business? In this episode, I break down who should start a podcast—and who shouldn’t—so you can make an informed decision before investing time and resources.

A well-executed podcast builds trust with a highly engaged audience, attracts qualified leads who are already interested in your perspective, and creates organic opportunities for partnerships and sales conversations. It also increases visibility in search engines, making it easier to get discovered by media, event organizers, and other industry leaders.

Timestamps:

  • 00:00 Introduction to the benefits of podcasting

  • 01:00 Establishing authority and search engine visibility

  • 02:30 Audience engagement and loyalty in podcasting

  • 04:00 The power of authenticity in podcasting

  • 05:30 Podcasting as a lead generation tool

  • 07:00 The networking benefits of having guests

  • 08:30 How podcasting creates media and business opportunities

  • 10:00 Who should consider starting a podcast

  • 11:30 Business types that benefit most from podcasting

  • 13:00 Local vs. national/global podcast strategies

  • 14:30 Strategic considerations before launching a podcast

Key Takeaways:

Podcasting Instantly Positions You as an Authority. Hosting a podcast signals credibility—both to listeners and search engines. Speaking consistently on your topic builds an expert reputation, increasing visibility and trust with your audience while improving search rankings.

Podcast Audiences Are Highly Engaged and Ready to Buy. Unlike other marketing channels where content is consumed passively, podcast listeners are committed. Many will spend 30–60 minutes listening to a single episode, making them more likely to trust and buy from brands they discover through podcasts.

Podcasting Can Be a Game-Changer for Lead Generation. A well-executed podcast doesn’t just build awareness—it converts listeners into clients. One of my clients now generates half of her monthly leads directly from her podcast, proving how powerful this medium can be for attracting qualified prospects.

Podcasting Creates High-Value Business Opportunities. Beyond audience growth, a podcast opens doors to valuable connections. Hosting calls with guests can lead to partnerships, sales conversations, and collaborations. Additionally, the increased visibility can attract media inquiries, speaking invitations, and invitations to be a guest on other industry-leading podcasts—expanding your reach even further.

Thinking about starting a podcast? Make sure you have a clear strategy before jumping in. The right approach can turn your podcast into a lead-generation powerhouse and a long-term asset for your brand.

Listen on Apple here.

Listen on Spotify here.

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Christie Bilbrey

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw

87: Top Three LinkedIn Lead Generation Tips for 2025 (That Don’t Include Posting)

In today’s episode, I share three actionable strategies for growing your brand and business on LinkedIn that don’t include posting. These strategies are designed to help you foster meaningful relationships, target the right connections, and use your time effectively on the platform. Whether you’re looking to build a more focused network or enhance your approach to engagement, these tips are practical, results-driven, and easy to implement.

Timestamps:

  • 00:00 Introduction: Why LinkedIn is critical for brand growth in B2B 

  • 01:15 The power of LinkedIn Sales Navigator: How it helps you find and connect with the right decision-makers

  • 03:09 Filtering for precision: Using specific search criteria to locate ideal prospects for your business

  • 04:30 Crafting connection requests: Keep them personal, concise, and genuine for better acceptance rates

  • 05:39 Engaging through comments: How thoughtful commenting on posts builds credibility and interest organically

  • 07:06 Bonus tip: Leveraging DMs to create authentic, mutually beneficial conversations with your connections

  • 08:29 Closing thoughts: The importance of adding value to every interaction and an invitation to connect or collaborate

Key Takeaways for Business Leaders:

Leverage LinkedIn Sales Navigator for Targeted Outreach: Invest in LinkedIn Sales Navigator and commit to learning how to use it effectively. By setting specific filters—such as job title, company size, and recent milestones—you can streamline your search to find high-value prospects that align with your business goals. This precision saves time and enhances the quality of your network.

Make Connection Requests Meaningful: Avoid generic connection requests. A short, personalized note referencing something specific about the recipient’s work or achievements significantly increases your chances of acceptance. For example, mention a recent article they were quoted in or a shared interest relevant to their industry.

Engage Through Value-Driven Comments: Build relationships by thoughtfully engaging with your connections’ content. Go beyond surface-level responses and add meaningful insights or questions. For example, instead of saying, “Great post,” you could write, “Your perspective on X really resonated with me because of Y. What trends do you see shaping this in the next year?”

Offer Something of Value in Direct Messages: When reaching out via DM, focus on what you can offer that’s beneficial to the recipient, whether it’s an opportunity to contribute to an article, an introduction to a valuable contact, or content tailored to their interests. Avoid being self-serving; instead, aim to establish trust and mutual value from the outset.

Listen on Apple Podcasts here.

Listen on Spotify here.

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Christie Bilbrey

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

85: Brand Story Strategy that Puts Your Stories to Work in Your Business

In today’s episode, I share simple strategies to build brand stories that go to work for your business — with clarity, simplicity, and by attaching a specific goal for each story you share, so that it is memorable and resonates with your target audience while driving business growth.

I also cover some great places and ways to share your brand stories to maximize their value. 

Timestamps:

  • 00:00 – Introduction to the episode

  • 00:55 – Overview of brand story strategy

  • 02:09 – Start with the end in mind: set clear goals aligned with business strategy

  • 03:15 – Know your audience: how to identify pain points and desired outcomes

  • 04:48 – Build realistic next steps for clients in your story strategy

  • 07:11 – The power of universal emotions in making brand stories relatable

  • 08:23 – Craft simple stories for audience engagement and word-of-mouth potential

  • 10:09 – Where to share brand stories

  • 12:19 – The impact of podcast guesting as an accessible thought leadership tool

  • 13:53 – Storytelling for team culture: embed values in company messaging

  • 14:26 – Keynote speeches and crafting high-level stories to inspire audiences

Key Takeaways for Business Leaders:

Define Your Goal Before Determining Your Story: Set specific objectives before crafting stories. Define what you want your story to achieve—how do you want your audience to perceive you and what is the next step you want them to take. Purpose-driven storytelling is essential to resonate with your target audience and drive desired actions.

Prioritize Simplicity: Keep stories straightforward and focused. In B2B, audiences are busy, so avoid cluttered messaging. By removing any piece of your story that doesn’t move it forward, you increase the likelihood that your audience will remember the story’s main points and can easily share it with others, enhancing word-of-mouth reach.

Focus on Universal Emotions: Even if a thought leader or business is very different from its buyers, barriers between them quickly break down by identifying universal feelings that attach the storyteller to the audience. This shows the audience specifically how you understand and relate to their pain points. It shares from a place of vulnerability that naturally creates more trust.

Leverage a Variety of Platforms to Reach Targeted Audiences: Choose the most impactful channels for your brand stories. For B2B leaders, podcasts and keynote speeches can highlight impactful thought leadership in a very personal way, while social media offers consistent visibility. Each platform should serve a specific purpose within your broader storytelling strategy to maximize audience reach and engagement.

Listen on Apple here.
Listen or watch on Spotify here.

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Christie Bilbrey

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

79: Maximize Your Personal Brand on Social Media with Ashley Mason

In today’s episode, my guest is Ashley Mason, the founder of Dash of Social, a content marketing agency. We explore how social media can transform your brand, where business leaders should begin with personal branding, the role of humanized content, what no longer works, and areas to pay attention. 

Ashley shares actionable advice on content pillars, avoiding social media burnout, and which platforms can help business leaders in B2B establish thought leadership and increase brand visibility.


Timestamps:

  • 00:00 - Introduction to the episode and Ashley Mason’s background

  • 02:33 - Ashley’s journey into content marketing and social media

  • 04:12 - Where business leaders should begin with personal branding: Focus on content pillars and goals

  • 05:45 - How to pick the right social platforms based on audience demographics

  • 06:31 - Tips for maintaining consistency on social media to avoid burnout

  • 08:09 - Importance of mixing personal and professional content to build trust

  • 10:21 - Avoiding burnout: Batch content creation and focus on inspired content

  • 12:50 - Quick tips for upleveling your LinkedIn presence

  • 14:14 - Optimizing LinkedIn profiles: Headline, bio, and career history

  • 17:14 - Metrics that matter: Why likes are a vanity metric

  • 19:12 - The importance of “lurkers” and long-term social media impact

  • 20:45 - Avoiding outdated strategies: Creative ways to keep engagement high on LinkedIn

  • 22:11 - Hashtags on LinkedIn and other platforms: Do they still matter

  • 24:45 - B2B on TikTok: How to make it work for business leaders

  • 28:23 - Building a content bank for TikTok and creating searchable content

  • 29:52 - Twitter (X) for personal branding: Industry-specific use cases


Key Takeaways:

Start with Clear Content Pillars: Before diving into social media, identify your content pillars—what you want to be known for. This helps focus your strategy and ensures your message aligns with your goals and target audience.

Consistency Over Frequency: Posting consistently, even just once a week, is more effective than trying to flood your audience with content. The goal is to establish a rhythm that your followers can depend on, which keeps you top of mind without burning out.

Humanize Your Brand: Personal content that shows the human side of your leadership is key to building trust. Sharing achievements, challenges, and personal insights makes your audience relate to you and, in turn, more likely to engage with your brand.

Metrics Beyond Likes: Focus on metrics that show deeper engagement, like comments, shares, and direct website traffic. These are more meaningful indicators of whether your content is resonating with your audience than likes alone.

Rate, Review, & Follow on Apple Podcasts & Spotify

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

How to reach Ashley Mason

www.dashofsocial.com

www.linkedin.com/in/ashleyjeanmason

www.twitter.com/ashjeanmason

www.instagram.com/dashofsocial

How to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Use Evergreen Funnels to Grow Your Business with Bailey Richert

Sales Series

In today’s episode, I talk with Bailey Richert, an evergreen funnel expert. Bailey has worked with Russell Brunson, founder of ClickFunnels, on several summits, and has helped her clients and students sell millions of dollars worth of info products and escape the “revenue rollercoaster” that comes with repeated live launching. 

Today’s episode discusses what an evergreen funnel is, its most important components, what holds businesses back from utilizing this powerful strategy, and how to set up your business's future success with evergreen funnels.

This episode at glance … 

> (14:40-19:30) So many online course creators haven’t taken advantage of evergreen funnels because they are accustomed to using live launches, they don’t carve out the time needed to develop a strong evergreen launch strategy, and it can be expensive to optimize the funnel and traffic from paid ads, content, or otherwise. It’s important to remember that evergreen launches can help bring in consistent income on an ongoing basis without requiring your full attention the way live launches do.  

> (19:40-23:30) How to establish urgency and scarcity with an evergreen funnel. 

> (23:40-11:03) Defining what an evergreen funnel is and the most important elements of an evergreen funnel.

> (29:40-32:30) Biggest mistakes people make with evergreen funnels.

> (32:35-35:10) Specific types of funnels for different types of products.

> (35:50-38:50) Take your evergreen funnel knowledge to the next level with the free evergreen challenge.

> (38:55-43:02) How to know if an evergreen funnel strategy is right for your business.

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps my content reach a wider audience of other amazing business owners like you who want to build stronger businesses. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then share what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Bailey Richert & Christie Bilbrey

https://evergreenmachine.com

Join her Evergreen challenge: https://evergreenmachine.com/challenge?affiliate_id=906078

(In complete transparency, this is an affiliate link, so I will receive a commission if you make a purchase through her training.)

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey

43: My Favorite Takeaways from Each Episode of the Thought Leader Series

Thought Leadership Series

This is a solo episode in which I get to share some of my favorite takeaways from each of the 11 episodes in this series. This series includes interviews with experts who discuss topics ranging from defining exactly what a thought leader is to how to develop stronger relationships and make more sales with your audience through email marketing to how to successfully add keynote speaking to your business.

I start by walking you through the approach and mindset I used to create this series and I hope you finish today’s episode inspired, with ideas to implement right away, and possibly with a desire to go back and listen to some episodes to glean more of the golden tips my guests shared. 

This episode at glance … 

>> (2:30-6:00) Episode 31 takeaways about what a thought leader is, what an audience comes to a thought leader for, reasons why you should focus on becoming one, the initial questions you should ask yourself to develop the right strategy, and how to build thought leadership into the foundation of your messaging. 

>> (6:10-9:38) Episode 42 takeaways for Instagram success with Amy Studer include simplifying the process by shooting and recording inside the Instagram app on your phone, unfollowing your competitors, and easy ideas for reels and stories every day. 

>> (9:48-11:03) Episode 40 takeaways for email marketing with Kate Doster include simplifying the process by focusing each email on only one thing, she also shares about recording yourself with an app on your phone as a faster way to figure out what to write to communicate the way you normally sound in conversations, she also gives a subtle approach to help you bring in more sales in every email you send.

>> (11:05-12:35) Episode 39 takeaways for pitching the media with Jody Fisher include whittling your pitches down to a single sentence because the media is bombarded with pitches and he recommends sharing the topic you want to discuss for a particular reason or angle you know the reporter will want. For follow up, he again recommends keeping it to one sentence and adding something extra about why you think you or the person you represent is the perfect fit for the piece the reporter is writing.

>> (12:35-16:05) Episode 38 takeaways for strengthen your mindset with Laura Terrell include knowing that no one is immune to fear, so never feel alone or less than simply because you feel fear. Resilience is one of the most important traits to develop.  Everyone fails but what matters most is learning from the experience and understanding how to recover from it. She also shares a great way to shut down feelings of imposter syndrome by shifting the way you define it.

>> (16:06-18:27) Episode 37 takeaways for growing your business on LinkedIn with Dr. Melissa Henault include showing up on LinkedIn as a business owner, not an employee. This means that your banner should include your branding, not the default plain blue banner. Also, your headline should share the solution you offer clients, not a list of titles like your job title, podcaster, author, etc. You’ll stand out on that platform and reach more of your target audience when you share authentic and vulnerable posts.

>> (18:30-20:48) Episode 36 takeaways for becoming a better interviewer (for podcasters and others) with Mike and Kim Barnes include not just sticking to the pre-planned questions. Stay engaged in the interview and respond to the answers they share. It may lead you to great insights that you never would’ve found otherwise. When preparing, identify whether the focus of the interview is on the person or the topic and plan accordingly. Finally, before you start recording the interview, spend a few minutes developing a rapport with the person you’re interviewing to put them at ease and to have a more natural, comfortable conversation.

>> (20:50-24:15) Episode 35 takeaways for becoming a better interview guest with Mike and Kim Barnes include thinking about your biggest fan and imagining yourself having a conversation with that person instead of thinking about everyone who may watch or listen to your interview. This helps you to relax and enjoy the conversation more, which will definitely come across to your audience. Stop imposter syndrome in its tracks and know that the person interviewing you already sees you as the expert, so you don’t need to worry about whether or not you come across that way. Think about when you have conversations about your field with colleagues and how excited and passionate you are to chat about your area of expertise. Let that flow through your interview. Finally, even though you don’t control the questions, you have complete control over every answer. Prepare your main talking points ahead of time and look for ways to include them in your answers.

>> (24:20-26:55) Episode 34 takeaways for TikTok for business with Samantha Vlasceanu include understanding how to use it for your business and how to avoid the overwhelm of video creation by planning videos as part of a series. Pick a topic and break each tip into a 30-second video. This makes your content more binge-worthy and makes it easier for you to create. Spend some time upfront doing research to find your audience and identify the right hashtags to attract them.

>> (26:59-29:15) Episode 33 takeaways for paid speaking with Taylorr Payne include starting the process of becoming a paid, keynote speaker by checking out speaker bureau resources to do some research. In terms of how quickly you can get results with paid speaking, the timeline is often 6-12 months, so remember that you’re playing the long game as you approach paid speaking. When it comes to pricing, you may be significantly undervaluing yourself. He gives tips on a good starting point and how to adjust from there. Also, when developing your pitch, put yourself in the shoes of an event planner and the results they are held accountable for in order to have a successful event. Show them how you can help them achieve their results.

>> (29:25-34:45) Episode 32 takeaways for podcast guest speaking with me include why I shifted gears in my business this year to focus exclusively on booking my clients as podcast guest speakers. I share why I believe every business owner needs to include this strategy in their marketing plan. Essentially, it’s the only place in online marketing where your audience gets excited to show up and dive into a single piece of content for 30-60 minutes. You can build a relationship and establish the know, like, trust factor in a big way with one episode. You can get in front of an audience that’s perfectly targeted for your business that you didn’t have to spend any time creating. You’re introduced as the expert, so you don’t have to sell your credibility as hard. It’s a great way to generate leads, grow your SEO, and strengthen your brand by having a conversation with someone for 30 minutes in the middle of the workday and then quickly going back to taking care of the rest of your day. It’s extremely convenient and efficient. 

Keys to success include starting with a strong, clear strategy. Determine exactly what you want to be known for, who you want to get in front of, which topics will be most appealing to the hosts and audiences you want to connect with, and keep your pitches short. Include a couple of your top credibility pieces, share the connection you have with that particular show, the topic you want to discuss, and how that will benefit the audience.

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps my content reach a wider audience of other amazing business owners like you who want to build stronger businesses. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then share what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

40: How to Succeed with Email Marketing with Kate Doster

 
 

THOUGHT LEADER SERIES

In today’s episode, we hear from our guest speaker Kate Doster, email marketing expert, creator of the online course, Love Your List 2.0, and host of the cult-hit podcast, Inbox Besties. Kate helps business owners understand, enjoy, and make more money with email marketing. 

Today’s episode discusses how to approach email marketing in your business, shift your mindset to make more money from email marketing, how to plan out your newsletters and sequences, and how to quickly and easily become consistent.

Some top tips … 

Start writing faster and write the way you naturally speak by using talk-to-text on your devices or a transcription service to help you finish your first draft quickly. Plus, learn the reason why it’s so important to write the way you speak for email marketing and every type of communication with your audience. 

Learn how to use the powerful sales phrase “which is why” to make more sales with your emails.

The “yeah, but” brainstorm technique to come up with freebie ideas your audience needs. 

This episode at glance … 

>> (9:45-13:45) How to get comfortable with email marketing, write faster, and write the way you naturally speak 

>> (14:00-19:05) How to plan your newsletters or broadcast emails and the type of content you should and shouldn’t send to your subscribers

>> (19:20-20:45) How often should you focus on sales in your emails - and how to develop a sales mindset

>> (20:48-22:50) Easy, casual selling techniques to incorporate into every email you send

>> (23:35-27:45) How to overcome blocks and hesitations with selling to your audience

>> (27:50-29:30) Help your audience understand who the right buyers are for what you offer as well as how to become the type of person who can achieve great results from what you offer

>> (30:30-31:45) Change the results of your sales sequences by changing shifting your mindset to one of inviting friends to a party instead of simply trying to hit sales numbers.

>> (31:49-38:00) Sales sequence structure and welcome sequence structure 

>> (43:00-50:00) A quick way to brainstorm freebie ideas that will attract your audience

>>(50:00-56:00) Different ways to share your credibility and authority in email marketing


Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Kate Doster & Christie Bilbrey

www.katedoster.com 

kate@katedoster.com 

Get two years worth of email ideas: katedoster.com/2years

Instagram: https://www.instagram.com/kate_doster

 

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/