THOUGHT LEADER SERIES
In today’s episode, we hear from our guest speaker Kate Doster, email marketing expert, creator of the online course, Love Your List 2.0, and host of the cult-hit podcast, Inbox Besties. Kate helps business owners understand, enjoy, and make more money with email marketing.
Today’s episode discusses how to approach email marketing in your business, shift your mindset to make more money from email marketing, how to plan out your newsletters and sequences, and how to quickly and easily become consistent.
Some top tips …
Start writing faster and write the way you naturally speak by using talk-to-text on your devices or a transcription service to help you finish your first draft quickly. Plus, learn the reason why it’s so important to write the way you speak for email marketing and every type of communication with your audience.
Learn how to use the powerful sales phrase “which is why” to make more sales with your emails.
The “yeah, but” brainstorm technique to come up with freebie ideas your audience needs.
This episode at glance …
>> (9:45-13:45) How to get comfortable with email marketing, write faster, and write the way you naturally speak
>> (14:00-19:05) How to plan your newsletters or broadcast emails and the type of content you should and shouldn’t send to your subscribers
>> (19:20-20:45) How often should you focus on sales in your emails - and how to develop a sales mindset
>> (20:48-22:50) Easy, casual selling techniques to incorporate into every email you send
>> (23:35-27:45) How to overcome blocks and hesitations with selling to your audience
>> (27:50-29:30) Help your audience understand who the right buyers are for what you offer as well as how to become the type of person who can achieve great results from what you offer
>> (30:30-31:45) Change the results of your sales sequences by changing shifting your mindset to one of inviting friends to a party instead of simply trying to hit sales numbers.
>> (31:49-38:00) Sales sequence structure and welcome sequence structure
>> (43:00-50:00) A quick way to brainstorm freebie ideas that will attract your audience
>>(50:00-56:00) Different ways to share your credibility and authority in email marketing
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Links to reach Kate Doster & Christie Bilbrey
Get two years worth of email ideas: katedoster.com/2years
Instagram: https://www.instagram.com/kate_doster
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
Instagram: https://instagram.com/christiebilbrey
