Podcasting isn’t just a content channel—it’s a direct path to authority, high-value networking, and lead generation. But does it make sense for every business? In this episode, I break down who should start a podcast—and who shouldn’t—so you can make an informed decision before investing time and resources.
A well-executed podcast builds trust with a highly engaged audience, attracts qualified leads who are already interested in your perspective, and creates organic opportunities for partnerships and sales conversations. It also increases visibility in search engines, making it easier to get discovered by media, event organizers, and other industry leaders.
Timestamps:
00:00 Introduction to the benefits of podcasting
01:00 Establishing authority and search engine visibility
02:30 Audience engagement and loyalty in podcasting
04:00 The power of authenticity in podcasting
05:30 Podcasting as a lead generation tool
07:00 The networking benefits of having guests
08:30 How podcasting creates media and business opportunities
10:00 Who should consider starting a podcast
11:30 Business types that benefit most from podcasting
13:00 Local vs. national/global podcast strategies
14:30 Strategic considerations before launching a podcast
Key Takeaways:
Podcasting Instantly Positions You as an Authority. Hosting a podcast signals credibility—both to listeners and search engines. Speaking consistently on your topic builds an expert reputation, increasing visibility and trust with your audience while improving search rankings.
Podcast Audiences Are Highly Engaged and Ready to Buy. Unlike other marketing channels where content is consumed passively, podcast listeners are committed. Many will spend 30–60 minutes listening to a single episode, making them more likely to trust and buy from brands they discover through podcasts.
Podcasting Can Be a Game-Changer for Lead Generation. A well-executed podcast doesn’t just build awareness—it converts listeners into clients. One of my clients now generates half of her monthly leads directly from her podcast, proving how powerful this medium can be for attracting qualified prospects.
Podcasting Creates High-Value Business Opportunities. Beyond audience growth, a podcast opens doors to valuable connections. Hosting calls with guests can lead to partnerships, sales conversations, and collaborations. Additionally, the increased visibility can attract media inquiries, speaking invitations, and invitations to be a guest on other industry-leading podcasts—expanding your reach even further.
Thinking about starting a podcast? Make sure you have a clear strategy before jumping in. The right approach can turn your podcast into a lead-generation powerhouse and a long-term asset for your brand.
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Listen on Spotify here.
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Connect with Christie Bilbrey
http://www.christiebilbrey.com
LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey
Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting
Create Your Buyer Persona: https://bit.ly/3H4Q2Hw
