Personal Brand Series
In today’s episode, I share five exercises to help you get to the heart of your personal brand quickly.
These exercises will help you keep your brand clear, impactful for your audience, and make it easy for them to share with others.
Timestamps
00:00 - 00:27: Introduction to the episode and my background
00:28 - 01:20: The importance of a polished and authentic personal brand
01:21 - 02:10: Exercise 1: Identify your top skills, character traits, professional superpower, and what you want to be known for
02:11 - 02:49: Exercise 2: Gather feedback from others
02:50 - 03:40: Exercise 3: Define your target audience with specific criteria
03:41 - 04:36: Exercise 4: Clarify the main struggle you solve and testing your message
04:37 - 05:15: Exercise 5: Craft your unique value proposition with a fill-in-the-blank formula
Key Takeaways
1. Identify Core Strengths: Reflect on your top skills, character traits, and professional superpower to build a strong, accurate, and results-oriented brand identity. Answering these questions and building into your brand will significantly enhance your brand's impact.
2. Seek External Feedback: This external perspective can reveal blind spots and provide valuable insights that help define your personal brand.
3. Understand Your Audience: Define your target audience with as much specificity as possible. Knowing their industry, job titles, struggles, and goals enables you to tailor your brand and content to meet their needs effectively.
4. Clarify Your Value Proposition: Your value proposition should be clear, concise, and easily understood by people outside your profession. This clarity ensures that your audience can quickly grasp the benefits you offer, are more likely to engage with your brand, and share it with others.
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Ways to reach Christie Bilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey
Free guide: Create Your Buyer Persona
