86: LinkedIn Tactics for CEOs to Grow Influence & Build a Personal Brand

In today’s episode, I share tactics for CEOs and founders to leverage LinkedIn as a personal and professional brand-building powerhouse. It’s no longer enough for executives to simply represent their company on LinkedIn—they must actively cultivate a personal brand, communicate thought leadership, and inspire a community around their vision. 

Whether it’s tackling pain points, sharing behind-the-scenes stories, or showcasing their unique perspective, I break down specific approaches that make LinkedIn a vital platform for senior leaders in B2B to enhance visibility, credibility, and engagement with multiple stakeholders.

Timestamps:

• 00:00 - Introduction to the episode

• 01:04 - Why CEOs and founders need to develop personal brands and become thought leaders on LinkedIn to humanize their companies, shape industry narratives, and build legacy

• 02:04 - Qualities of effective leadership content on LinkedIn: boldness, vulnerability, inspiration, and storytelling

• 02:58 - Content ideas that stand out, including sharing opinions on industry news, behind-the-scenes insights, and meaningful stories that highlight product and service launches

• 04:01 - Discussing industry-relevant topics and sharing individual client stories to create relatable, granular content that connects with a broader audience

• 06:03 - Importance of creating content that appeals to multiple stakeholders, from press and partnerships to potential speaking engagements and media opportunities

• 07:06 - The visibility advantage: LinkedIn content as a driver for SEO and making executives more approachable to audiences

• 07:29 - Announcing a new LinkedIn content service designed specifically for CEOs and founders to create engaging and varied content with minimal time commitment

Key Takeaways for Business Leaders:

Humanize Your Brand: Share personal stories that give audiences a behind-the-scenes look at your journey or your company’s recent initiatives. This approach not only adds credibility but also fosters a community of supporters who feel connected to your brand's mission and values.

Use LinkedIn to Educate and Inspire: Move beyond sharing facts and news; add your perspective on why developments matter to your audience. When leaders communicate why an insight or launch is meaningful, it encourages others to engage and consider the impact.

Leverage Specific Client Stories: Highlight real interactions, pain points, and transformations you’ve seen among clients. This granular storytelling resonates more deeply with audiences who can relate to those specific challenges, showing you’re attuned to their needs.

Think Beyond Prospects: LinkedIn content isn’t just for potential clients; it’s for press, partnerships, and opportunities that expand your reach and influence. Craft content that speaks to a diverse audience, showcasing your insights in ways that attract attention from influential stakeholders.

Listen on Apple Podcasts here.

Listen on Spotify here.

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For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Christie Bilbrey

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

83: Brand Story Blueprint

Today’s episode is a masterclass of the essential rules of effective storytelling for brands. Taking a strategic approach and incorporating what master storytellers have done for centuries, I share how to make your personal brand stories memorable with your audience. I provide a step-by-step breakdown of how to craft compelling stories that resonate with audiences, the power of conflict, clarity, and resolution in creating a memorable narrative. 

You’ll be able to immediately implement this approach to your brand’s stories to increase engagement and improve the results of your calls to action.

Timestamps:

• 00:00 - Introduction

• 00:28 - Overview of storytelling essentials

• 00:55 - Importance of storytelling for personal branding, business growth, and being memorable

• 02:16 - The Three-Act Play format: Breaking down the classic storytelling structure

• 04:08 - Introduction to my six-step story structure for effective storytelling

• 05:14 - Setting the scene: How to paint a picture that captures attention

• 08:07 - Using conflict to create connection and build brand relatability

• 12:52 - Demonstrating transformation: Showing evolution in your brand narrative

• 14:21 - Crafting a resolution and the power of a clear call to action

• 15:04 - Ensuring the call to action aligns with the audience’s emotional journey and brand objectives

Key Takeaways for Business Leaders:

Incorporate Conflict Early for Engagement: To captivate an audience, introduce conflict early in your storytelling. Business leaders should frame challenges or disruptions that align with their brand values, ensuring the narrative is both engaging and authentic.

Use Visual Details to Set the Scene: When telling your brand story, be precise and vivid with details. This technique not only helps your audience visualize the scenario but also makes your narrative more memorable, engaging both their conscious and subconscious minds.

Show Vulnerability to Build Trust: Sharing personal struggles and pivotal moments humanizes you as a leader. CEOs can leverage this vulnerability to foster deeper connections with their audience, making their brand not only memorable but also more trustworthy.

Conclude with a Clear Call to Action: Every brand story should end with a purposeful and actionable outcome. Ensure that the resolution motivates your audience to take a specific, aligned action, driving both their engagement and your business objectives forward.

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Get in touch

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw

82: Decision-Making Strategies to Strengthen Your Personal Brand & Career with Beth Forester

In today’s episode, we dive into a topic that you must have if you want to step out of your comfort zone and grow your personal brand or career - strategies and mindsets you can cling to when emotions try to overwhelm you and derail your efforts and goals. 

Whether you want to build your platform, create more videos and speak publicly, make a significant career pivot, or overcome leadership challenges, you need to learn how to set aside fear and other emotions that can hold you back, and clearly identify and take the right steps forward at the right time. 

To discuss this critical topic, I am joined by Beth Forester, CEO of Animoto, an online video editing company. She shares her journey from running a successful photography business in West Virginia for 20 years to becoming the CEO of a tech company in New York City. 

We explore how Beth leveraged personal and professional experiences to make bold moves, the frameworks she used to guide her decision-making, and the mindsets that enabled her to pivot during times of uncertainty. Beth offers insights on business growth, navigating corporate leadership, and the importance of choosing courage over comfort.

Timestamps:

• 00:00 - Introduction and Beth Forester’s background: From entrepreneur to CEO

• 00:55 - Beth’s belief in the power of video storytelling

• 01:54 - Early entrepreneurial ventures: Selling items from yard sales

• 03:01 - Creating and managing a parking lot business at age 16

• 06:58 - Turning a photography hobby into a business

• 08:02 - The importance of goal-setting in business growth

• 12:13 - Challenges of running a creative business and maintaining profitability

• 15:36 - Beth’s advice on managing fear and navigating financial uncertainty

• 17:33 - Using frameworks to make logical decisions and minimize emotional reactions

• 20:55 - Beth’s decision to close her photography business and  join Animoto 

• 22:45 - Beth’s difficult decision to move from West Virginia to New York City

• 24:49 - Overcoming fear and taking a career leap, despite making less money initially

• 30:17 - Transitioning to CEO and the importance of setting clear goals and expectations

• 36:38 - The emotional challenges of becoming CEO and feeling isolated

• 38:10 - Animoto’s focus on solving problems in video creation

Key Takeaways for Business Leaders:

Leverage Your Past Experiences for Career Pivots: Beth’s journey from photography entrepreneur to video maker tech CEO showcases the value of drawing on previous skills, whether from a different industry or personal experiences. Business leaders should not be afraid to pivot based on past successes and adapt them to new opportunities.

Set Goals and Work Backwards: For any significant business or personal decision, Beth emphasizes setting clear goals and working backward to create a realistic action plan. Business leaders should define measurable outcomes and reverse-engineer their strategies to achieve them.
Whether running a photography business or leading a tech company, Beth emphasizes setting clear goals and working backwards to create a realistic action plan. 

Use Decision-Making Frameworks to Make Rational Decisions: When facing difficult decisions, Beth recommends relying on structured frameworks to assess risk, opportunities, and trade-offs. This approach helps remove emotional bias and leads to clearer, more rational decisions.

Courage Over Comfort: Beth’s philosophy of choosing "courage over comfort" is essential for leaders navigating uncertain times or making bold career moves. Pushing beyond the familiar can lead to greater personal and professional growth.    

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

How to reach Beth Forester

https://animoto.com

https://www.linkedin.com/in/bethforester

How to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

80: Grow Your Personal Brand with Media Coverage with Vanessa Morcom

In today’s episode, my guest is Vanessa Morcom, founder of Morcom Media, a performance PR agency for thought leaders. We explore how businesses can stand out with media coverage by personalizing their brand, defining a strong brand before pursuing media opportunities, and differentiating your brand in a crowded marketplace.

Vanessa shares actionable advice on identifying your brand archetype, creating media-ready assets, and building helpful pitches for journalists. She also offers insights on maximizing media coverage through repurposing content and leveraging your PR wins across multiple platforms.

Timestamps:

00:00 – Introduction to the episode and Vanessa Morcom’s background
01:15 – Vanessa shares her unexpected entry into PR through an event for Paris Hilton
05:00 – The importance of building a personal brand before pursuing media opportunities
07:55 – Why brand differentiation is critical in today’s saturated media landscape
09:00 – Steps to define your brand strategy with archetypes
12:15 – How brand archetypes create an emotional connection with your audience
17:00 – Case study: Positioning a luxury lingerie brand using the "sage" and "lover" archetypes
20:45 – Essential components of a media-ready press kit for both B2B and B2C companies
28:00 – Building helpful pitches for journalists with customized pitches
32:45 – Maximizing your media coverage by repurposing it across various channels
40:13 – Vanessa’s final thoughts on the importance of self-awareness and authenticity in media

Key Takeaways:

Brand Differentiation is Essential – Before approaching the media, it’s critical to establish a clear and authentic brand identity. Your messaging needs to stand out in a crowded marketplace, and aligning your brand with an archetype can create deeper connections with your target audience.

Be Media-Ready with the Right Assets – Success in media requires preparation. Invest in high-quality visuals, strong website copy, and a comprehensive press kit that includes key messaging, talking points, and consistent branding. This allows your brand to maximize media opportunities when they arise.

Write Successful Pitches for Journalists – Tailored, specific pitches are key to capturing a journalist’s attention. Instead of mass emails, focus on quality over quantity by researching the journalist’s beat and offering relevant stories that align with their past work and interests.

Maximize Media Opportunities – Media coverage should be leveraged across multiple channels. Repurpose content for social media, newsletters, and future media pitches to extend its impact. Strategic follow-ups with other publications can also keep your story in the news cycle.

Rate, Review, & Follow on Apple Podcasts & Spotify

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

How to reach Vanessa Morcom

morcom.media 

vanessa@morcom.media 

https://www.linkedin.com/in/vanessamorcom

https://www.instagram.com/vanessamorcom 

How to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

78: Benefits of a Personal Brand

In today’s episode, I share the top benefits of building a personal brand — why it’s worth the time and effort. I discuss examples you’ll recognize of brands that each evoke a unique emotional response to help you determine what you want your personal brand to communicate. I also explain the "invisible gap"—what happens when your online presence doesn’t match the expectations set by your reputation—and why this could be costing you valuable opportunities. 

You’ll find out how to strategically craft a brand that resonates with your audience, attracts premium clients, and opens up new opportunities.

Timestamps:

• 00:01 - Introduction: Is building a personal brand worth it?

• 00:37 - Defining a brand: Insights from Alex Hormozi's presentation on brand outcomes

• 02:56 - The benefits of a strong personal brand: Premium pricing, opportunities, and more

• 05:04 - Why a strong personal brand speeds up sales and builds loyalty

• 07:30 - Understanding the "invisible gap" and its impact on missed opportunities

• 09:53 - The importance of consistent online presence and brand representation

Key Takeaways:

1. Charge Premium Prices: A strong personal brand allows you to command higher prices for your services, as clients associate you with a desirable outcome.

2. Increased Opportunities: When your brand is well-defined, opportunities will seek you out, reducing the need for constant outreach and positioning you as a go-to expert in your field.

3. Shortened Sales Cycle: With a recognizable brand, potential clients already trust and understand the value you offer, which speeds up the sales process and increases conversion rates.

4. Avoid The Invisible Gap: You risk losing potential business you didn’t realize was considering working with you. If you don’t have enough credibility and presence online that reflects your brand's values, expertise, and messaging, it can turn away prospects who considered working with you but perceive a disconnect between who you claim to be and what they see when they search for you online.

Rate, Review, & Follow on Apple Podcasts & Spotify

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Ways to Reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey 

Free guide: Grow Your Business as a Podcast Guest

77: Blueprint for Authentic Personal Brands and Effective Communication with Jeremie Kubicek

To create an authentic personal brand and communicate it powerfully, we need to become more self aware. I invited Jeremie Kubicek onto the show to give us tools to do this. He is the founder of GiANT, a best-selling author, speaker, creator of the 5 Voices assessment, and several other leadership and communication books and tools. 

Jeremie shares insights and tools to help us notice, understand, and adapt our default behaviors and triggers so that we can lead ourselves better, why building an authentic personal brand matters, and how to shift the way we view and communicate with others based on how they see the world. 

Timestamps:

• 00:00:00 - Introduction by Christie Bilbrey

• 00:02:15 - Jeremie's early business ventures

• 00:03:23 - Lessons learned from private equity and company roll-ups

• 00:04:10 - The importance of treating people as assets, not liabilities

• 00:05:13 - Authentic brand building and the creation of meaningful content

• 00:06:03 - Explanation of the high support and high challenge leadership model

• 00:08:00 - Visual tools for self-awareness and behavior change

• 00:09:02 - Introduction to the 5 Voices model

• 00:12:00 - The significance of understanding personality types in leadership

• 00:14:10 - Jeremie's approach to public speaking and tailoring messages to different audiences

• 00:21:14 - The concept of self-awareness and leading oneself effectively

• 00:24:02 - Practical tools for improving personal and professional relationships

• 00:25:17 - The importance of authenticity in building a personal brand

• 00:28:13 - Overcoming the comparison trap and finding your unique vision

• 00:30:22 - Final thoughts on personal growth and leadership from Jeremie

• 00:32:00 - Jeremie's metaphor of being a good fountain and its application in leadership

Key Takeaways:

1. Authenticity in Branding: Building a personal brand requires authenticity. It's crucial to know your unique abilities, stay true to yourself, and avoid the pitfalls of comparison and imitation. Authentic leaders attract genuine followers and create lasting impact.

2. Treat People as Assets: Effective leadership hinges on recognizing the potential in people and treating them as valuable assets rather than liabilities. This mindset shift can significantly impact company culture and performance.

3. High Support and High Challenge: The best leaders provide a balance of high support and high challenge, akin to a Sherpa guiding climbers. This approach helps individuals achieve their highest potential while feeling supported.

4. Understanding Personality Types: Utilizing tools like the Five Voices model can enhance communication and teamwork by recognizing and addressing different personality types. This leads to better alignment and more effective leadership.
   

Rate, Review, & Follow on Apple Podcasts & Spotify

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Links and ways to reach Jeremie Kubicek and Christie Bilbrey

Jeremie Kubicek
jeremiekubicek.com 

summit.giantos.com/store/pro

LinkedIn: https://www.linkedin.com/in/jeremiekubicek/ 

Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey 

Free guide: Create Your Buyer Persona

76: Mastering Personal Branding for Introverts with Alejandro Sanoja

Personal Brand Series

In today’s episode, we dive into personal branding for introverts with Alejandro Sanoja, a top branding expert and the founder of personal branding agency, Latinpresarios.

We discuss why introverts can and should pursue growing a personal brand based on his own experience, the most common challenges introverts experience with building personal brands and how to overcome them, as well as strategies, frameworks, and a secret weapon everyone can use to build a compelling personal brand that enhances professional presence and attracts business opportunities.

Alejandro also provides personal brand statement examples to help you create your own: https://latinpresarios.com/personal-branding-statement-examples/ 

Timestamps
00:00 - 01:26: Introduction by Christie Bilbrey

01:27 - 05:08: Alejandro shares his background and journey

05:09 - 06:18: Leveraging personal branding as an introvert

06:18 - 07:10: Benefits of creating long-lasting content

07:10 - 08:37: Importance of online presence in personal branding

08:37 - 10:12: Common challenges in developing a personal brand

10:12 - 11:34: Overcoming imposter syndrome and understanding content competition

11:34 - 13:09: Setting realistic expectations for content creation

13:09 - 14:33: Importance of templates and professional help

14:33 - 16:17: Strategic content creation for bottom-of-the-funnel keywords

16:17 - 18:03: Tactical SEO strategies and competition analysis

18:03 - 19:28: Writing about prices and competition to build trust

19:28 - 21:00: Effective use of pricing information in content

21:00 - 22:33: Managing burnout and balancing energy in networking

22:33 - 23:57: Tips for avoiding burnout and maintaining consistency

23:57 - 25:25: Building personal brand stories and statements

25:25 - 27:02: Structuring personal stories for maximum impact

27:02 - 30:00: Examples of personal branding stories and their elements

30:00 - 33:05: Testing and refining personal stories for engagement

33:05 - 36:38: Importance of a well-crafted personal brand statement

36:38 - 38:12: Crafting and practicing personal brand statements

38:12 - 41:11: Recording and analyzing presentations for improvement

41:11 - 43:00: Using social media profiles effectively

43:00 - 45:19: Final thoughts and additional resources for personal branding

Key Takeaways

1. Leverage Content for Long-Term Impact: As an introvert, creating valuable content online can help you maintain a strong presence without constant social interactions. Invest time in creating quality content that will serve as a lasting asset.

2. Strategic Use of SEO and Keywords: Focus on bottom-of-the-funnel keywords that potential clients use when they are ready to make a purchasing decision. This targeted approach can significantly boost your visibility and conversion rates.

3. Transparency in Pricing: Don’t shy away from discussing prices openly. Providing clear pricing information can build trust and attract clients who are already considering your services, making the sales process smoother.

4. Balance and Self-Awareness: Identify what types of networking and branding activities energize you and which deplete you. This self-awareness will help you maintain a sustainable and effective personal branding strategy without burning out.

Rate, Review, & Follow on Apple Podcasts & Spotify

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Ways to reach Alejandro Sanoja and Christie Bilbrey

Alejandro Sanoja
www.latinpresarios.com 

LinkedIn: https://www.linkedin.com/in/alejandrosanoja/ 

Personal brand statement examples: https://latinpresarios.com/personal-branding-statement-examples/ 

Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey 

Free guide: Create Your Buyer Persona

75: 5 Exercises to Define a Personal Brand That Gets Noticed

Personal Brand Series

In today’s episode, I share five exercises to help you get to the heart of your personal brand quickly. 

These exercises will help you keep your brand clear, impactful for your audience, and make it easy for them to share with others. 

Timestamps
00:00 - 00:27: Introduction to the episode and my background

00:28 - 01:20: The importance of a polished and authentic personal brand

01:21 - 02:10: Exercise 1: Identify your top skills, character traits, professional superpower, and what you want to be known for

02:11 - 02:49: Exercise 2: Gather feedback from others 

02:50 - 03:40: Exercise 3: Define your target audience with specific criteria

03:41 - 04:36: Exercise 4: Clarify the main struggle you solve and testing your message

04:37 - 05:15: Exercise 5: Craft your unique value proposition with a fill-in-the-blank formula

Key Takeaways

1. Identify Core Strengths: Reflect on your top skills, character traits, and professional superpower to build a strong, accurate, and results-oriented brand identity. Answering these questions and building into your brand will significantly enhance your brand's impact.

2. Seek External Feedback: This external perspective can reveal blind spots and provide valuable insights that help define your personal brand.

3. Understand Your Audience: Define your target audience with as much specificity as possible. Knowing their industry, job titles, struggles, and goals enables you to tailor your brand and content to meet their needs effectively.

4. Clarify Your Value Proposition: Your value proposition should be clear, concise, and easily understood by people outside your profession. This clarity ensures that your audience can quickly grasp the benefits you offer, are more likely to engage with your brand, and share it with others.

Rate, Review, & Follow on Apple Podcasts & Spotify

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Ways to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey 

Free guide: Create Your Buyer Persona