Thought Leadership Series
In today’s episode we hear from LinkedIn expert Dr. Melissa Henault. Melissa teaches entrepreneurs and small business owners how to leverage LinkedIn to attract ideal clients and business partners. She leads the Burn Out to All Out mastermind as well as the LinkedIn Method Academy.
Some top tips …
When it comes to LinkedIn, think of it as your own personal digital storefront. You don’t want to be a business owner or thought leader showing up as an employee. You only have 2 to 3 seconds to catch someone’s attention on LinkedIn which is why branding is so important.
When it comes to reaching out to make new connections on LinkedIn, go the extra mile and write a personal message. When receiving requests to connect, ask what piqued their curiosity about your profile to give you an opening to share what’s currently going on in your business.
Melissa lists several ways to repurpose content you already have into engaging content to grow your results on LinkedIn, so make sure to take notes.
To avoid burnout, take off the mask and show up as your authentic self. It will be more life- giving for you and refreshing for the right audience who wants to connect with you.
Tune into today’s episode for more details about growing your thought leadership on LinkedIn.
This episode at glance …
>> How to grow your thought leadership on LinkedIn. How your profile and bio should look to catch people’s attention and why the way you brand it matters.
>> How should the content shared on a personal page differ from the content shared on a company page?
>> Consistency is key when it comes to any social media platform.
>> Best practices when it comes to repurposing content.
>> Outreach ideas to use when searching for connections on LinkedIn.
>> Extra tips on making LinkedIn a positive experience and pursuing it in a way that it doesn’t drain you.
Links in the episode for Dr. Melissa Henault and Christie Bilbrey
Dr. Melissa Henault
https://www.livethefreelife.co
Instagram: https://www.instagram.com/melissa_henault/
LinkedIn: https://www.linkedin.com/in/dr-melissa-henault-7074ab25/
Christie Bilbrey
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
Instagram: https://instagram.com/christiebilbrey
