Sales Series
In today’s episode, I revisit my top 2-3 takeaways from each episode in this series, 10 episodes in total. I hope this quick summary gives you the inspiration to improve your own sales and possibly encourages you to check out some of the episodes in this series that you either missed or want to listen to a second time.
Some top tips …
Episode 44: Evergreen funnels with Bailey Richert
Defining what an evergreen funnel is and isn’t as well as how they can be used to bring in more consistent income between live launches - not to mention adding a lot of peace to your business and finances.
Episode 45: Email marketing with Kyle Stout
If you’re not focusing on your email list, you’re likely missing out on a lot of money since most audiences need more time to be nurtured and understand more about your business and why they should invest before they’re ready to purchase. He gives a great perspective on how to think through your email content strategy to make it an engaging, interesting experience that your audience wants to continue reading.
Episode 46: Understanding and owning your confidence with Nicole Kalil
In her book, Validation is for Parking, Nicole defines confidence as simply trusting yourself as opposed to looking for external sources to provide you with a specific feeling. It’s a conscious choice to make a decision and choose it til you become it, which shifts your mind from fake it til you make it. It’s ok to be new at something and not to be afraid of failure. Your audience needs to feel your confidence to help inspire their confidence to work with you or buy from you.
Episode 47: SEO with Glenneth Reed
The most surprising tip I learned was the impact that specific details about your images have on bringing traffic to your website and keeping visitors there. Unlike many other places, you do not want high-resolution images on your website because it greatly slows down the loading time. When people have to wait, they leave - in a matter of seconds. Also, naming your images in metatags makes a big difference in Google’s algorithm. Take the extra time and name them. Also, go back and name existing images. It can make a big difference.
Episode 48: Get more sales with better web copy with Reese Spykerman
Audiences always respond better to conversational language than formal “business-sounding” language. Also, your headlines are one of the most important parts of your website, especially your homepage. This is what entices your audience to stay put and read more. Don’t write generic headlines but make them specific and interesting for your audience.
Episode 49: Grow your business like a weed with Stu Heineke
Identify your unfair advantage in business. Each business has one and once you find yours, incorporate it into your brand. The fastest way to grow is with strategic collaborations, the more, the better.
Episode 50-51: Mastering sales conversations with Victor Antonio, parts 1 & 2
Put your prospects at ease by simplifying their buying decision and don’t bog them down with every detail that goes into providing them with your product or service. Focus on what they care about most. Then, understand what they need to get the best results with their purchase - immediately and down the road. Create an upsell process to build that into the buying experience. Most businesses leave a lot of money on the table because they don’t focus on upselling, even though it’s in the client’s best interest.
Women have a unique sales advantage because they are often naturally more focused on listening and wanting to help others. That can make you a better salesperson. Also, make a point to spend time learning how to sell and becoming better at it. You won’t have a business without this skill.
Episode 52: Become a modern seller with Amy Franko
Build a more profitable business by getting a deeper understanding of the most profitable areas in your business - both to your top line and your bottom line. To take pressure off of sales calls, focus on using your expertise in your field to help your prospect walk through the decision-making process, whether that leads them to work with you or go another route, your only job is helping them make the best decision possible based on your knowledge and expertise in the area. However, this works best when you have a strong pipeline of prospects.
Episode 53: Growing your business with your podcast with Zandra Zuraw
Zandra shares how she makes the majority of her sales from her podcast by finding different facets of her offers that will interest her audience and sharing those on her show the same way she would talk to a friend. She gives several examples of this and how she’s done it to fill up retreats and sell courses. No matter what you want to sell, engaging your audience and bringing them along for the journey is a great way to authentically drive your sales without feeling salesy.
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