Sales Series
In today’s episode, I interview Zandra Zuraw, the founder of Little Yellow Couch, an interior design coaching platform for passionate homeowners. She's also the host of the popular podcast, Style Matters, which has logged in over 250 interviews with the most creative people working in the interiors industry. Within the first year, Style Matters landed on the coveted iTunes' New and Noteworthy list and is now in the top 1% of most downloaded podcasts across all categories, globally. Little Yellow Couch has been featured in many media outlets such as Domino, Better Homes & Gardens, USA Today, and Podcast Magazine. Zandra has also been a speaker at several creative business conferences in the U.S. and Canada talking about the business of podcasting and design.
Today’s episode discusses how creating high-quality content and building a strong brand can not only help build a loyal consumer base but also help monetize your content. Zandra discusses how being connected with your listener base helps earn more profit, without making it seem forced.
Some top tips …
Zandra discusses how she makes the majority of her sales from her podcast presence and what comes with leading a top 1% of most downloaded podcasts across all categories, globally. She believes that using your presence to build symbiotic relationships and use high-level networking to your advantage.
This episode at glance …
>>(7:00-15:00): Zandra’s start in podcasting
>>(15:00-17:20): Selling out her in-person retreat from her podcast
>>(17:20-20:15): How to leverage high-level podcast guests
>>(20:15-26:00): How much time you have to invest into starting a podcast and the perfect way to pitch yourself
>>(26:00-35:45): How to evolve your podcast and monetize your brand
>>(35:45-44:45): How to use feedback from your audience to your advantage
>>(44:45-52:00): Establishing your expertise and connecting to your audience
>>(52:00-55:00): How to gain sponsorships
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Links to reach Zandra Zuraw & Christie Bilbrey
http://www.littleyellowcouch.com
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
Instagram: https://instagram.com/christiebilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/
