In today’s episode, I share tactics for CEOs and founders to leverage LinkedIn as a personal and professional brand-building powerhouse. It’s no longer enough for executives to simply represent their company on LinkedIn—they must actively cultivate a personal brand, communicate thought leadership, and inspire a community around their vision.
Whether it’s tackling pain points, sharing behind-the-scenes stories, or showcasing their unique perspective, I break down specific approaches that make LinkedIn a vital platform for senior leaders in B2B to enhance visibility, credibility, and engagement with multiple stakeholders.
Timestamps:
00:00 - Introduction to the episode
01:04 - Why CEOs and founders need to develop personal brands and become thought leaders on LinkedIn to humanize their companies, shape industry narratives, and build legacy
02:04 - Qualities of effective leadership content on LinkedIn: boldness, vulnerability, inspiration, and storytelling
02:58 - Content ideas that stand out, including sharing opinions on industry news, behind-the-scenes insights, and meaningful stories that highlight product and service launches
04:01 - Discussing industry-relevant topics and sharing individual client stories to create relatable, granular content that connects with a broader audience
06:03 - Importance of creating content that appeals to multiple stakeholders, from press and partnerships to potential speaking engagements and media opportunities
07:06 - The visibility advantage: LinkedIn content as a driver for SEO and making executives more approachable to audiences
07:29 - Announcing a new LinkedIn content service designed specifically for CEOs and founders to create engaging and varied content with minimal time commitment
Key Takeaways for Business Leaders:
Humanize Your Brand: Share personal stories that give audiences a behind-the-scenes look at your journey or your company’s recent initiatives. This approach not only adds credibility but also fosters a community of supporters who feel connected to your brand's mission and values.
Use LinkedIn to Educate and Inspire: Move beyond sharing facts and news; add your perspective on why developments matter to your audience. When leaders communicate why an insight or launch is meaningful, it encourages others to engage and consider the impact.
Leverage Specific Client Stories: Highlight real interactions, pain points, and transformations you’ve seen among clients. This granular storytelling resonates more deeply with audiences who can relate to those specific challenges, showing you’re attuned to their needs.
Think Beyond Prospects: LinkedIn content isn’t just for potential clients; it’s for press, partnerships, and opportunities that expand your reach and influence. Craft content that speaks to a diverse audience, showcasing your insights in ways that attract attention from influential stakeholders.
Listen on Apple Podcasts here.
Listen on Spotify here.
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Connect with Christie Bilbrey
http://www.christiebilbrey.com
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