Episode 33: Paid Speaking with Taylorr Payne

Thought Leadership Series

We have a special guest joining today’s episode. Taylorr Payne is the CEO and co-founder of SpeakerFlow, a software and coaching company that helps professional speakers grow their businesses by providing them with the coaching and systems they need to stay focused on booking more speaking gigs.

Taylorr shares with us two primary ways to grow thought leadership in the digital marketing world, content marketing and partnership marketing.

To display more credibility in your content marketing, create your own studies and statistics by reaching out to individuals and gathering your own information. This makes your content more reputable and more likely to be shared.

Partnership marketing introduces you to someone else’s audience as an expert they can trust in your area of expertise. Examples of this are guest speaking on podcasts, YouTube channels, as well as social media platforms. You can also write guest blogs, speak at conferences, host combined webinars, and more.

Keynote speeches are the big kahuna of the paid speaking world. Curious if your keynote deserves the big bucks? Learn Taylorr’s definition of what a keynote is to make sure you’re presenting what event planners and audiences expect.

Tune into today’s episode to hear more about the wealth of information Taylorr Payne has to share with us all on paid speaking and keynote speeches. You can head over to speakerflow.com to learn more about Taylorr and what SpeakerFlow offers.

This episode at a glance:

>{3:17 - 12:55} Guest speaker, Taylorr Payne, shares about himself and his business, SpeakerFlow. We take a deeper look into the experiences that shaped him and his business, SpeakerFlow.
>{13:00 - 18:29} Taylorr gives his outlook on what it means to be a thought leader, including two great ways to grow your thought leadership with digital marketing. Get his specific approach as well as his process to grow a strong paid speaking business. >{18:59 - 20:38} Find out exactly what a keynote speech is, how to price yours (this may surprise you!) and how to maximize your pitches to book more high-paid speaking gigs.
>{23:10- 24:42 } A look into speaker bureaus, a few big ones to know, as well as how and when to utilize them.
>{24:43 - 26:51} How to build a smart process to get booked as a paid speaker.
>{27:13 - 31:36} What is the expected timeline from initial research to payday? Plus, a technique that will sometimes help you shrink that timeline.
>{33:22 - 36:00} Learn more about speakerflow.com and how it provides the systems, tech, and coaching needed to grow paid speaking businesses.

Links in the episode & ways to reach Christie

https://speakerflow.com
taylorr@speakerflow.com
https://www.linkedin.com/in/taylorrpayne/

www.christiebilbrey.com
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