In today’s episode, I share three actionable strategies for growing your brand and business on LinkedIn that don’t include posting. These strategies are designed to help you foster meaningful relationships, target the right connections, and use your time effectively on the platform. Whether you’re looking to build a more focused network or enhance your approach to engagement, these tips are practical, results-driven, and easy to implement.
Timestamps:
00:00 Introduction: Why LinkedIn is critical for brand growth in B2B
01:15 The power of LinkedIn Sales Navigator: How it helps you find and connect with the right decision-makers
03:09 Filtering for precision: Using specific search criteria to locate ideal prospects for your business
04:30 Crafting connection requests: Keep them personal, concise, and genuine for better acceptance rates
05:39 Engaging through comments: How thoughtful commenting on posts builds credibility and interest organically
07:06 Bonus tip: Leveraging DMs to create authentic, mutually beneficial conversations with your connections
08:29 Closing thoughts: The importance of adding value to every interaction and an invitation to connect or collaborate
Key Takeaways for Business Leaders:
Leverage LinkedIn Sales Navigator for Targeted Outreach: Invest in LinkedIn Sales Navigator and commit to learning how to use it effectively. By setting specific filters—such as job title, company size, and recent milestones—you can streamline your search to find high-value prospects that align with your business goals. This precision saves time and enhances the quality of your network.
Make Connection Requests Meaningful: Avoid generic connection requests. A short, personalized note referencing something specific about the recipient’s work or achievements significantly increases your chances of acceptance. For example, mention a recent article they were quoted in or a shared interest relevant to their industry.
Engage Through Value-Driven Comments: Build relationships by thoughtfully engaging with your connections’ content. Go beyond surface-level responses and add meaningful insights or questions. For example, instead of saying, “Great post,” you could write, “Your perspective on X really resonated with me because of Y. What trends do you see shaping this in the next year?”
Offer Something of Value in Direct Messages: When reaching out via DM, focus on what you can offer that’s beneficial to the recipient, whether it’s an opportunity to contribute to an article, an introduction to a valuable contact, or content tailored to their interests. Avoid being self-serving; instead, aim to establish trust and mutual value from the outset.
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Connect with Christie Bilbrey
http://www.christiebilbrey.com
LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey
Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting
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