51: Mastering Sales Conversations - Part II

Sales Series

In today’s episode, I talk with Victor Antonio, an international speaker, sales trainer, and author of 13 books who previously had a 20-year career as a top sales executive. When he was Vice President of International Sales in a Fortune 500 $3B corporation, he was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management. 

Today’s episode discusses how women business owners can shift their thinking about sales, find and use their advantages, find their own sales style, and plant their battle flag to become a specialized expert and open more opportunities for themselves.

Some top tips … 

Often, entrepreneurs are not sure where to start when it comes to sales conversations, but Victor Antonio urges them to make time and find a process to make their business profitable. He believes in being fearless, no matter what situation you are in, and planting your battle flag. Entrepreneurs need to embrace their sales style and find confidence in themselves to give their prospects the confidence they need to say yes to buying from you.

Victor has graciously given my audience FREE access to two of his books, Mastering the Upsell and Response Block Selling. If interested, please email me at hello@christiebilbrey.com to receive your copies.

This episode at glance … 

>>(4:00-6:50): Make time to become better at sales

>>(6:50-9:45): Women’s advantage in sales

>>(9:45-11:00): How to improve your sales style

>>(11:00-12:45): Find your own style and confidence 

>>(12:45-14:30): Plant your battle flag

>>(14:30-19:40): Be so good they can’t ignore you

>>(19:40-24:00): How to know your value and avoid negotiating

>>(24:00-34:00): How to advocate for yourself and guide new clients

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“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Victor Antonio & Christie Bilbrey

https://victorantonio.com/

To get a free copy of Victor’s books: Mastering the Upsell and Response Block Selling, email hello@christiebilbrey.com.

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

50: Sales series - Mastering Sales Conversations with Victor Antonio - Part I

Sales Series

In today’s episode, I speak with Victor Antonio, an international speaker, sales trainer, and author of 13 books who previously had a 20- year career as a top sales executive. When he was Vice President of International Sales in a Fortune 500 $3B corporation, he was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management. 

Today’s episode discusses how women business owners can shift their thinking about sales, develop an effective sales strategy, and experience more peace and success by applying commonsense, neuromarketing techniques.

Some top tips … 

Entrepreneurs in this economy often believe they need to be better and more discounted than their competitors. Victor says this is not necessarily the case. He believes in providing value for value and establishing a symbiotic relationship with consumers. Entrepreneurs need to find confidence in their sales strategies and become an advocate for their clients and prospects to establish trust and to imbue the buyer with the confidence needed to make the buying decision. 

Victor has graciously given my audience access to two of his books, Mastering the Upsell and Response Block Selling. If interested, please email me at hello@christiebilbrey.com to receive your copies.

This episode at glance … 

>> (4:00-7:30): How Victor got into sales

>>(7:40-14:30): Mastering the sale and finding out why people buy

>>(14:30-18:30): Developing an effective upsell strategy 

>>(18:30-20:40): Increase sales by keeping decision fatigue in mind

>>(20:40-24:00): What most people miss in their sales strategy

>>(24:00-26:30):  How to increase trust and make more sales by becoming an advocate for your prospects 

>>(26:30-30:45): What will be most important for sales success in 2023

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Victor Antonio & Christie Bilbrey

https://victorantonio.com/

To get a free copy of Victor’s books: Mastering the Upsell and Response Block Selling, email hello@christiebilbrey.com.

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

49: Grow Your Business Like a Weed with Stu Heinecke

Sales Series

In today’s episode, I talk with Stu Heinecke, Wall Street Journal cartoonist and author of How to Grow your Business Like a Weed as well as How to Get a Meeting with Anyone. 

Today’s episode discusses how business owners can organically grow their businesses like weeds by collaborating and finding their own unfair advantages.

Some top tips … 

Entrepreneurs often feel there is a specific and classic success model they need to follow for their business. Business owners often need to change their mindset and not let their emotions and fear of failure get in the way of trying untraditional techniques to grow their businesses. 

Sharing ideas, supporting others, and not seeing everyone as competition but rather as collaborators. Power in business happens when mindsets change and we begin to naturally collaborate, and build symbiotic relationships, just like weeds do.

This episode at glance … 

>> (5:00-12:30): Start into the publishing industry and how to get a meeting with anyone

>> (12:30-20:30):  Advice on showing your value to potential clients and finding connections

>> (20:30-23:30):  Weeds strategy: Collaborating

>> (23:30- 29:00): The model to growing your business like weeds

>> (29:00-42:00): How to identify and build an unfair advantage for your business

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Stu Heinecke & Christie Bilbrey

Stu Heinecke author site (Get first two chapters free)): https://stuheinecke.com/

LinkedIn: https://www.linkedin.com/in/stuheinecke/

How to Grow Your Business Like a Weed on Amazon: https://amzn.to/3FO16bM

How to Get a Meeting with Anyone on Amazon: https://amzn.to/2PNpFff

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

48: Sales series - Get More Sales with Better Website Copy with Reese Spykerman

In today’s episode, I talk with Reese Spykerman, a design and copywriting consultant who helps small businesses increase their websites’ revenue by optimizing the online buying experience. 

Today’s episode discusses how copywriting can bring in more sales to your website, how to write a headline that connects you with your audience, the importance of knowing your clients desires, and the best headline formula.

Some top tips … 

Don’t sound too formal. Business owners have this reconceved notion of what copywriting should look like due to school. Copywriting should be conversational and help the business create a personal connection with your customers. It is important to talk with your customers rather than talking to them. 

Headlines should catch the attention of your customers. The headline is the most important element of your homepage. It should be genuine, conversational, and over all inviting. Having three to four headlines on your website will make it easier for the audience to engage with your business.

Stop writing generic headlines. Your customers want to know you're their best friend, so create a headline that is specific to them. 

This episode at glance … 

>> (10:30-15:50) What are the most important aspects of your homepage and what needs to be included 

>> (15:50–18:06) Advice on how to connect with your audience through your pain points 

>> (18:07-20:54) What businesses get wrong when creating a home page 

>> (20:55-31:44) The best formula to use: Say goodbye formula 

>> (32:17-35:05): Tips on improving your website by changing your “submit” button 

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Reese Spykerman & Christie Bilbrey

https://www.designbyreese.com/
www.instagram.com/reesespykerman
https://www.linkedin.com/in/designbyreese/

www.christiebilbrey.com
hello@christiebilbrey.com  
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
Instagram: https://instagram.com/christiebilbrey 
LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

47: Sales series - SEO with Glenneth Reed

In today’s episode, I talk with Glenneth Reed who is an SEO, Google Ads, and online marketing expert. With her background in marketing, technical writing, and product management, Glenneth works with small business owners and online entrepreneurs to increase their visibility on Google so they can attract new customers and become more profitable.

Today’s episode discusses what SEO is, the most important factors to consider, the role of social media in SEO, and how to optimize Google Analytics.

Some top tips … 

SEO stands for Search Engine Optimization and it is optimizing your website so search engines can find the content on your site and allow you to be more visible to your audience. SEO can be customizable depending on which search engine you’re focusing on and what kind of site you’re trying to promote.

The two most important factors to consider when utilizing SEO are site speed and performance, especially on mobile devices. For content, it’s important to focus on the title tag so Google prioritizes your page and an effective meta description so that your audience is drawn to your site. 

Social media can be crucial for SEO and it’s important to make sure your content is shareable across different platforms. It’s also important to utilize Google Analytics to identify where your traffic is coming from and recognize that SEO developments take months to show results.

This episode at glance … 

>> (6:00-6:50) What is SEO?

>> (6:55-11:00) What are the most important factors to improve SEO for websites?

>> (11:45-14:45) How to compress images for your website and why it matters

>> (15:50-18:10) Main content-related factors to consider

>> (18:15-22:30) How to optimize your social media pages through SEO

>> (22:35-24:50) Why it’s important to plan ahead for websites

>> (25:00-26:35) What role does link building play in SEO?

>> (26:40-30:00) Creating content for Google vs. your audience

>> (30:05-36:20) What to focus on in Google Analytics

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“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Glenneth Reed & Christie Bilbrey

https://www.thevisibilitymethod.com/

SEO checklist:  https://www.thevisibilitymethod.com/product/seo-checklist/ 

Instagram: https://www.instagram.com/glennethdotcom/

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

46: Understanding and Owning Your Confidence with Nicole Kalil

Sales Series

In today’s episode, I talk with Nicole Kalil, an author, leadership strategist, respected coach, and host of “This Is Woman’s Work” podcast. Nicole is passionate about redefining women’s work, and coaching women in business on what is and isn’t serving women and leaders within organizations.

Today’s episode discusses what confidence actually is, the ways it differs from what society has led women to believe it is, and how to combat harmful mindsets and behaviors that derail women from building that true confidence from within.

Some top tips … 

Recognize that true confidence is essentially just trusting yourself and that it is internal. Confidence is not a feeling you get through external sources (ie. compliments) but a conscious choice that you make. It’s not “fake it till you make it,” but “choose it till you become it.”

Some examples of mindsets and behaviors that can derail you from building true confidence from within are being too judgemental and comparing yourself to others, listening to head-trash, trying to achieve constant perfection, overthinking, and seeking external validation. 

To combat these derailers, it’s important to take action, not feeling intimidated by failure, utilizing positive affirmations during moments of doubt, and not overcommitting but still holding yourself accountable to the commitments you do make.

This episode at glance … 

>> (6:30-9:00) Why women struggle more with confidence during adolescence and adult years

>> (10:45-14:50) What is confidence, really? 

>> (15:10-17:00) The confidence con

>> (17:00-19:15) Common confidence derailers

>> (20:30-27:00) Confidence builders to combat these derailers

>> (27:55-30:05) Nicole’s book, Validation is For Parking: How Women Can Beat the Confidence Con, coming out October 4, 2022

>> (30:10-35:00) How Nicole overcame the daunting task of writing a book

>> (35:00-35:55) The need for business books written through the feminine perspective

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Nicole Kalil & Christie Bilbrey

http://www.nicolekalil.com/

Nicole’s book coming out October 4: https://nicolekalil.com/book 

Instagram: https://www.instagram.com/nicolemkalil/
Podcast: This Is Woman’s Work

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

45: Email Marketing with Kyle Stout

Sales Series

In today’s episode, I talk with Kyle Stout, founder of Elevate & Scale and email marketing expert. He helps 7-figure product-based entrepreneurs elevate their brands and scale their growth.

Today’s episode discusses how brand storytelling helps connect your products and services 

to your customers, how email marketing enhances your business and builds the relationship between your business and its customers, and tips on understanding your customers and creating products for their needs. 

Some top tips … 

Create a story that resonates with your customers. Sales often lack a human connection, leaving customers feeling like it’s a one-sided relationship. Business owners should focus on connecting with their audience, confidently sharing how their products and services speak to their customers needs and desires. 

Email marketing not only drives sales but it continues to nurture relationships between businesses and their customers. To speak more directly to your target audience, create customer personas to help you get inside the heads of your customers, identifying what they like, how to appeal to them, and most importantly, how your products or services will solve their problems or needs. 

Many business owners fear that all emails must promote or sell a product and miss the opportunity to connect with their customers. By sending fun holiday emails, weekly newsletters, and emails educating them about a specific product, service, or feature, businesses show customers they genuinely care for them. 

This episode at glance … 

>> (9:50-14:38) Tips to connect more deeply with your audience by using emotion when speaking about your products and services

>> (14:38-18:00) How to come up with more content ideas to tell your brand story

>> (18:20-21:50) Two categories that will help the success of your sales 

>> (21:56–-23:40) Tips and ideas to create content for email marketing

>> (23:46-26:23) How to start an email list with customer life cycle 

>> (26:22-29:00) How to use email marketing to share a specific benefit of your product 

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Kyle Stout & Christie Bilbrey

www.elevateandscale.com

LinkedIn: https://www.linkedin.com/in/kyle-stout-6804a117

YouTube: https://www.youtube.com/channel/UCLjeqLuTNUhhhDFw0YSzTxA

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey

Use Evergreen Funnels to Grow Your Business with Bailey Richert

Sales Series

In today’s episode, I talk with Bailey Richert, an evergreen funnel expert. Bailey has worked with Russell Brunson, founder of ClickFunnels, on several summits, and has helped her clients and students sell millions of dollars worth of info products and escape the “revenue rollercoaster” that comes with repeated live launching. 

Today’s episode discusses what an evergreen funnel is, its most important components, what holds businesses back from utilizing this powerful strategy, and how to set up your business's future success with evergreen funnels.

This episode at glance … 

> (14:40-19:30) So many online course creators haven’t taken advantage of evergreen funnels because they are accustomed to using live launches, they don’t carve out the time needed to develop a strong evergreen launch strategy, and it can be expensive to optimize the funnel and traffic from paid ads, content, or otherwise. It’s important to remember that evergreen launches can help bring in consistent income on an ongoing basis without requiring your full attention the way live launches do.  

> (19:40-23:30) How to establish urgency and scarcity with an evergreen funnel. 

> (23:40-11:03) Defining what an evergreen funnel is and the most important elements of an evergreen funnel.

> (29:40-32:30) Biggest mistakes people make with evergreen funnels.

> (32:35-35:10) Specific types of funnels for different types of products.

> (35:50-38:50) Take your evergreen funnel knowledge to the next level with the free evergreen challenge.

> (38:55-43:02) How to know if an evergreen funnel strategy is right for your business.

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps my content reach a wider audience of other amazing business owners like you who want to build stronger businesses. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then share what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Bailey Richert & Christie Bilbrey

https://evergreenmachine.com

Join her Evergreen challenge: https://evergreenmachine.com/challenge?affiliate_id=906078

(In complete transparency, this is an affiliate link, so I will receive a commission if you make a purchase through her training.)

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey